The Forum

Oranges have long represented love, wealth and status - since they originated in South East Asia, around the 8th Century BCE. The orange tree's ability to carry fruit and blossom at the same time made it a symbol of fertility and purity in religious art and painting, and the intoxicating fragrance of the blossom, the perfect sphere of the mature fruit and its sensuously refreshing taste inspired writers and artists, as well as growers to produce ever more spectacular creations. With the advent of artificial refrigeration in the 19th Century, oranges then became big business and widely available to all. By the mid 1880’s it’s said more than 2.5 million cases of Italian citrus fruit arrived in New York every year. Today, while oranges are enjoyed by many, their production also has a bitter side – the sad plight of many of the orange pickers, and the impact of the orange juice industry affecting the diversity of orange trees and profit margins of the growers. Joining Bridget Kendall is Cristina Mazzoni, profes