Knowledge@wharton
What Makes Some Ads More Shareable Than Others?
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:10:55
- More information
Informações:
Synopsis
Millions tune into the NFL Super Bowl each year to watch the game’s entertaining advertisements. A new study co-authored by Wharton’s Jonah Berger shines light on the emotions that make people more likely to share what they see. See acast.com/privacy for privacy and opt-out information.