Knowledge@wharton
What Makes Songs Popular? It’s All About ‘You’
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:20:43
- More information
Informações:
Synopsis
Wharton marketing professor Jonah Berger explains why songs with the word “you” are more successful with consumers and what that could mean for other products. See acast.com/privacy for privacy and opt-out information.