Freakonomics Radio
440. Does Advertising Actually Work? (Part 1: TV)
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:37:13
- More information
Informações:
Synopsis
Companies around the world spend more than half-a-trillion dollars each year on ads. The ad industry swears by its efficacy — but a massive new study tells a different story.
