Muscle for Life

Kyle Hunt and Mike Matthews talk shop about business and marketing, what it’s like writing books, how they decide what books to read and why, how they efficiently get the most out of those books and put the information they learn to use, and more. This podcast is a low-key discussion with my buddy Kyle Hunt where we share a “behind the scenes” look at the process of writing, revising, publishing, and marketing books, how we pick and choose books to read, how we take notes and learn from those books, and more. Specifically, we chat about . . . The “sausage process” of writing books and what it’s like working with editors How we revise and update books to take them from “minimum viable product” to masterwork How we decide what books to read (and how we take notes) Publishing books and marketing them The “magic” of finding the right timing for a business or idea And more . . . In case you’re not familiar with Kyle, he’s a repeat podcast guest and author of several books, including Bodybuilding For Be