Digital Politics With Karen Jagoda

Adam Probolsky is the President of Probolsky Research, a non-partisan market and opinion research firm and brings insights about consumer brand advertising to the political and advocacy campaign world. Adam brings a clear eye to the pollsters' job,  the value of polling, and how that data should be used. We talk about: Best time to plan and conduct public opinion and opposition research Using polling data to build the campaign brand and narrative How candidates project authenticity and the impact of polling data on the candidate's brand Finding the connection to voters Value of opinions posted on social media Best methods to drive responses to voter surveys Different polling techniques and timing for candidates and initiatives @AdamProbolsky @ProbolskyRsrch #PublicOpinionResearch #Polling #VoterPolls #Election22 ProbolskyResearch.com