Digital Politics With Karen Jagoda

Josh Justice, President, Peerly, on how campaigns of all sizes use peer-to-peer texting to engage and motivate voters.  With high response rates for rich media P2P texting, this is a cost-effective platform to do A/B testing and measure what messages and formats are working for each target audience. We talk about: The evolution of P2P messages Why HDVideo peer-to-peer texting is taking off Advantages of P2P over traditional linear commercials and other digital ad formats Driving down the cost of P2P The need to have a follow-up to P2P campaigns 10DLC protocol and the Campaign Registry for verified trusted resources @PeerlyInc #P2P #PeertoPeerTexting #Midterms #10DLC #VideoMMS Peerly.com