Digital Politics With Karen Jagoda

Scott Minkoff is an Associate Professor of Political Science at SUNY New Paltz and a co-author of Politics on Display: Yard Signs and the Politicization of Social Spaces. Taking a step back from focusing on virtual social interaction, Scott recognizes the impact of out-of-home campaign messaging, particularly yard signs for persuasion and increasing voter turnout. We talk about: Who puts out a yard sign, and what message does a campaign yard sign communicate Most effective use of campaign yard signs How down-ballot political campaigns can benefit from using yard signs The past and future of campaign yard signs How yard sign research is conducted #ScottMinkoff #PoliticalCampaigns #PoliticalAdvertising #YardSigns #OOHAdvertising #VoterPersuasion #GOTV scottminkoff.com