Sounds Good With Branden Harvey

Being an Imperfect Conscious Consumer

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Synopsis

Being an environmentally conscious consumer means shopping smarter, not harder. But with so much information and products in the world, it can be challenging to know where to start making choices that are good for the planet. Thankfully, our guest is doing the good work to help everyday folks make small, but valuable choices that benefit the environment. Laura Wittig co-founded Brightly — an online community and content platform that puts the environment first — to help consumers shop well for themselves and the earth. Before she co-founded Brightly, Laura worked in the world of tech: Adobe, Amazon, and Google. She used her expertise to create an online platform to educate people on sustainability. In this episode, Laura talks about how anyone can make gradual steps towards becoming more sustainable in a way that works for them. We discuss some climate change good news. She also shares what it means to be an imperfect environmentalist that continues to make progress, and how to shed the cycle of unnecessary w