On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Guillaume Wiatr is the author of Strategic Narrative and the Principal/Founder of MetaHelm, a strategy consulting firm specializing in helping business leaders unlock profit and energize their team with a shared narrative grounded in their organization's purpose. His work teaches leaders how to build a strategic narrative. We discussed all of this and more this week on the On Brand podcast. About Guillaume Wiatr Guillaume Wiatr is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Make Everyone Understand Their Business, Get Behind it and Believe In It. His company, MetaHelm, guides CEOs, founders, and business owners to align teams and accelerate innovation adoption. A former big-firm strategy consultant, Guillaume has founded four ventures. He is sought after by senior executives of companies like Alaska Airlines, the Gates Foundation, Generations For Peace, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments. Guillaume teaches and mentor