On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

As Director of Strategy at Smashbrand, Siena Dexter helps both online and offline brands refine their point-of-sale positioning and packaging. Believe it or not, in 400+ episodes, we haven’t spent that much time talking about these incredibly important topics and touchpoints. Sienna and I discussed point of sale, packaging, and testing this week on the On Brand podcast. About Siena Dexter Siena Dexter is Director of Strategy and Associate Partner at Smashbrand, where she works with FMCG brands to create branding and packaging that’s proven to perform at point of sale through quantifiable data. Working internationally at agencies in London, Dusseldorf, and now Idaho, Siena has positioned brands from startup challengers to multi-brand enterprises for proven commercial success.   Episode Highlights We don’t talk about packaging and point of sale enough … Not to be confused with Encanto’s Bruno, we don’t talk about these important topics nearly enough as we’re distracted by the abundance of shiny new—often digit