On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Sunny Bonnell is co-author of the best-selling business book Rare Breed and Co-Founder of C-suite branding consultancy Motto. No stranger to starting fires and creating ideas worth rallying around, she and her team work with founders, leaders, and teams to build innovative brands. We discussed all of this and more this week on the On Brand podcast. About Sunny Bonnell Sunny Bonnell is no stranger to starting fires. As Co-Author, of the best-selling business book Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, and Co-Founder of MOTTO®, a C-suite branding partner that works directly with founders, leaders, and teams to create Ideas Worth Rallying Around™, Sunny revels in and works with brand innovators that shape our world. She is a fierce visionary, high-octane keynote speaker, and provocative columnist with Fast Company. Her palpable drive and brazen philosophy have garnered clients like Virgin, Google, Microsoft, Hershey’s, and more.   Episode Highlights Why so flammable? After rea