On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Jacob Ross is CEO of PebblePost, a pioneer in the practice of programmatic direct mail. Once the leading channel in sophisticated direct marketing, many cast print mailers aside in favor of shiny new digital channels. Jacob explained why this thinking is flawed and how you can embrace a smarter approach to integrated and impactful direct mail during this week’s episode of the On Brand podcast. About Jacob Ross Jacob Ross brings 20+ years of adtech experience to his role at PebblePost, which invented an entirely new marketing channel: programmatic direct mail. The platform combines online signals and offline data to reach current and prospective customers at home with personalized mail. Current customers include Mejuri, Lulu and Georgia, ModCloth, and Parachute.   Episode Highlights We opened our conversation talking about the brand of direct mail. “Direct mail is both sophisticated in terms of data and modeling but it’s also been labeled as junk mail.” “Advertising is eating us alive,” Jacob notes. “That’s w