Conscious Chatter With Kestrel Jenkins

In episode 279, Kestrel welcomes Jono Salfield, the cofounder of Afends, to the show. A sustainability-focused brand based in Byron Bay, Australia, Afends recently started their own Hemp R&D facility – Sleepy Hollow Farm — delving into farming to grow their own hemp for future collections. “Sustainability is just an evolution and being more innovative and looking at alternatives and trying things, to basically improve the way that we impact. Because we’re always gonna impact. And if you say that you’re not impacting, then you’re lying, really.” -Jono We’ve definitely explored HEMP on past shows. We’ve explored the challenges in cultivating the fiber commercially, due to legislation that prevented that for the last century or so. We’ve talked about the many uses of the plant – from feeding to housing to healing to clothing you.   And this week, we’re talking about how to actually GROW THE PLANT for fiber production.  Our guest, Jono, is the cofounder of an Australia-based brand, Afends, and now, you could