Visual Storytelling Today

Infographics have become one of the fastest-growing tactics savvy visual marketers use today. In fact, the effectiveness rating for infographics rose more in one year than any other tactic—from 50 percent to 58 percent, according to the 2016 study by the Content Marketing Institute. In this episode, we'd like to unpack the power of infographics and dig deeper into infographic story-making, visualizing and effective distribution.   About our guest Our guest, is Brian Wallace, president at NowSourcing, one of the world's top infographic design agencies based in Louisville, KY, and Cincinnati, OH. Brian also runs a local event to make the Louisville / Cincinnati corridor a more competitive region (#thinkbig) and has been named a 2017 Google Small Business Advisor.   In this episode, Shlomi talks with Brian about: What is the definition of an infographic? How many infographic types are there and what business objective do they serve? How to make effective infographics that tell a story? How does the end-to-end p