Visual Storytelling Today

How to transform corporate culture through art?

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Synopsis

“Cartoons are fun, simple and also minimalist, you don’t need a lot of details, so your message comes out loud and clear and that’s very liberating. They also can hit somebody in 5 seconds”~Hugh MacLeod Hugh MacLeod has been drawing about life and business for over twenty years. Mission, purpose, and meaning are the cornerstones of the message behind his art. At the heart of Hugh’s work is one core belief: art has the power to transform business. Art can express ideas, vision, beliefs, culture, and purpose faster, better and more deeply than any other method of business communication. Art, particularly cartoons, are perfect for conveying the root of an idea in a way that starts a dialogue between the right people. Hugh harnesses art in a way that helps businesses confront tough problems, parses complex human relationships and engages employees to collaborate on solutions. Together with his business partner Jason Korman, Gapingvoid Ltd. has created custom artwork for some of the largest companies, including In