Sourcing Matters.show

ep. 111: Volkert Engelsman · Marketing Mastermind | Guru of Differentiation Forces of Nature is a talkshow miniseries featuring dynamic leaders from across food & environmental movements. Tune-in for a dose of optimism.   FOOD FULL OF THOUGHT w/ host: Aaron Niederhelman Volkert Engelsman is CEO of EOSTA, the EU’s largest importer of organic and biological fruit. Volkert is nothing short of a mastermind when it comes to marketing product differentiation, and amplifying how those differences benefit each stakeholder involved. In this conversation we hear what it has taken for Engelsman to become a leading force connecting the worlds of healthier food and thriving soils.  “When you commoditize products, you anonymize origin and backstory,” explains Engelsman in describing why he launched food integrity platform Nature & More.    The Sustainability Flower by Nature & More is used to evaluate, manage and communicate the net positive environmental impact and social welfare achievements of organic g