Podcast Junkies

Episode SummaryHeather Osgood is the founder of True Native Media, a boutique podcast representation agency specializing in podcast advertising. With an extensive background in radio advertising and a love for podcasting, Heather has become an influential voice in the podcast advertising space. Today, Harry and Heather discuss how entrepreneurship has profoundly changed her, trends she has observed in the podcast industry, and her latest project: a transactional platform that allows customers to buy and sell podcasts.Episode SponsorFocusrite – http://pcjk.es/vocasterFullCast – https://fullcast.co/Key Takeaways06:26 – Heather Osgood joins the show to discuss her experience at Podcast Movement in Dallas and the challenges of managing and retaining a growing team as a small business owner14:37 – Business models that Heather likes to follow18:11 – How entrepreneurship has profoundly changed Heather20:27 – Moving to Florida and experiencing Hurricane Ian24:54 – Programmatic ads, consolidation and other t