The New Stack Makers

DETROIT — Developer relations, or DevRel to its friends, is not only a coveted career path but also essential to helping developers learn and adopt new technologies. That guidance is a matter of survival for many organizations. The cloud native era demands new skills and new ways of thinking about developers and engineers’ day-to-day jobs. At Dell Technologies, it meant responding to the challenges faced by its existing customer base, which is “very Ops centric — server admins, system admins,” according to Brad Maltz, of Dell. With the rise of the DevOps movement, “what we realized is our end users have been trying to figure out how to become infrastructure developers,” said Maltz, the company’s senior director of DevOps portfolio and DevRel. “They've been trying to figure out how to use infrastructure as code Kubernetes, cloud, all those things.” “And what that means is we need to be able to speak to them where they want to go, when they want to become those developers. That’s led us to build out a developer