Alliance Aces

No two organizations are exactly the same… And it’s often what sets them apart rather than what they have in common that makes for a great partnership. Charles Whitten is an Alliance Manager at Citrix where he sees the main challenge of his role as aligning sales, marketing, and operations across multiple organizations.  Charles sees what a struggle that can all be and just how different some organizations are. Citrix’s offering is fully complementary to Microsoft’s and although they are different they really serve to strengthen each other in the market.  They build solutions on top of each other to go to market together and bring the best solutions to customers, and some of their differences help them do just that. In this episode of Alliance Aces, we spoke with Charles at Microsoft Inspire about joint solutions, facing your differences, and how to cover different business verticals and segments.