Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

PR is something I regularly get asked about, and it’s because it’s a mystery to most of us as business owners. In this episode, Jen Berson, founder of Jeneration PR helps demystify some PR basics for entrepreneurs. Listen in to hear her pro pitching tips and tricks. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode131. Items Discussed in this Episode: If we’re new to PR, Jen recommends where we should get started Jen shares the biggest mistake entrepreneurs tend to make when doing their own PR When writing a pitch, you have to read the outlet that you’re pitching for, don’t just mass pitch Make sure you follow up on your pitches, it can get lost in the shuffle of email Jen shares her advice on how to try and make a human connection with the person on the other side of your email when you pitch Success is adding value, treating each relationship like something you want to add value to will really help them bloom and may come back to you when the tim

If there’s a single thing I’ve learned, it’s that the Marketing Moxie listeners care about growing their business - and doing it in a way that’s not sleazy or has them selling out. Today I’m doing a solo show where I level with you about how you’re unlikely to make ALL the money while working an hour/day or frolicking on the beach. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode130. Items Discussed in this Episode: When it comes to earning a services based business, your revenue is one of your burning issues: you need it to grow the way you want to grow and serve your clients the way you want There’s a lack of truth telling and a lot of claims out there about how people are earning the money they are in their business I want to level with you: because we are all selling, we lose touch with being of service and with having a soul I break down my 3 favorite mistakes, lies and myths with running a services-based business You need a proven process and reputation

Do Facebook ads feel like a financial sinkhole? Do you want to throw your laptop out the window because you’re frustrated as all get out? This episode’s guest Kamila Gornia is going to help us get smart and strategic with our ads so you can use them in a way that’s productive and profitable. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode129. Items Discussed in this Episode: Kamila shares the number one mistake we tend to make with Facebook ads When running an ad, you have to make sure it’s in line with your overall goal for your company There’s a lot of things to have in place before actually running an ad, Kamila breaks it down for us Kamila shares some of the reasons your ad may not be converting; it’s not just about having the ad You can have a really high click-through rate, but it’s not actually converting. The goal is to gain clients, not to just have a high click-through rate If you work with everything together: landing page, ads, your o

Have you ever looked at your Facebook page and thought, “what’s the point?”. You’re definitely not alone. In this episode Hibiscus Moon shares how she’s built an active and very engaged following on Facebook with some practical tips you won’t want to miss. Show notes with key points, takeaways, and links from this episode available at www.maggiepatterson.com/episode128. Items Discussed in this Episode: Hibiscus explains how she’s built such a great following on FB when it’s become so hard to do so Treating FB like a conversation by giving personal answers to questions and comments is key Using FB to sell all the time can turn people off, Hibiscus explains how to avoid this and why Getting people to treat your page like a community is important, it will get people interacting with each other and show they’re with like-minded people Hibiscus explains how to make the people on your page feel safe and not abandoned so they keep coming back FB badges are new and can get you more users, Hibiscus shares how to earn

Fasten your seatbelts friends. If you’ve been craving a dose of straight talk about what’s really happening in the online business world, coach Vasavi Kumar is serving it up today. And warning, she tells it like it is, and with no shortage of colorful language. (NSFW if you’ve got a 9 to 5, and this one is not friendly for those who cringe at an f-bomb, because they will be dropped!) Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode127. Items Discussed in this Episode: Vasavi shares the number one BS thing we are doing as female business owners and why we need to cut it out right now As women, we are taught not to hustle or work too hard, but we should pride ourselves on being a beast in our business We live in a society where we want what we want right now, but we don’t want to do the work it takes to get there There is really no such thing as an overnight success, Vasavi shares how her business has been a 24/7 project for years and that’s why she

Sure you love Pinterest, but are you using it for your business? You may be surprised at how effective it is, and today’s guest, Melyssa Griffin from The Nectar Collective is going to blow your mind with how Pinterest has helped her grow her business in the last year. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode126. Items Discussed in this Episode: Pinterest is not just for moms and craft ideas, Melyssa explains why we should be using it for our business Whatever niche you’re in, you can really make it work because it’s just not as saturated as other social media platforms Using Pinterest was really a turning point in Melyssa’s business last year, she explains how she started using it strategically to significantly increase her followers, email subscribers, and revenue Melyssa shares her advice on the best place to get started on Pinterest We delve a little deeper into what to pin and how to use your boards best to attract your ideal client Me

We talk all the time about branding but it’s so misunderstood. Your brand is so much more than a logo or font choice, and our guest Lori Barron is going to break down what you need to know about your small biz’s brand on today’s episode. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode125. Items Discussed in this Episode: Lori explains what exactly branding is, one of the most misunderstood aspects in business When branding is done right, it’s what ultimately drives business to you, the colors are not what matters! There’s no reason to crowdsource your branding ideas: they may not be your ideal audience and they don’t know your message or have any contextual information Lori gives advice on being really smart when asking for feedback, it can lower other people’s confidence in your business and turn off if done incorrectly Hone your skills and do what you do incredibly well and your ‘brand’ will evolve over time Lori explains why you shouldn’t even

Have you ever had the whole moment where you know you should or shouldn’t do something and you’re not entirely sure how you know it? That’s your intuition in action. Coach Caroline Frenette joins us to share how to use you intuition to guide your business and avoid going off course by following the crowd. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode124. Items Discussed in this Episode: Caroline explains what intuitive leadership is and how you can use it We can use this to tap into our inner strength and confidence to take the leaps we want in business, Caroline explains how Caroline shares how she discovered intuitive leadership and why it’s so helpful for herself and many of her clients Caroline has used intuitive leadership to help many of her clients coming to her totally overwhelmed with what they need to do for their business When all the strategies you are trying to use are not working in your business, you may need to look at the energ

When you run a services-based business, your ability to “close” new clients is absolutely critical to your success. She’s Got Systems’ Kelly Azevedo joins us to share her tips for closing business and how it’s helped her grow her business. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode122.

Is getting out there and being featured in the media on your wish list? (And if it’s not, it should be!) Media strategist Gwen Elliot shares how-to get started and some results that have happened thanks to media coverage! Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode121. Items Discussed in this Episode: Gwen explains why we should take time out of our schedule to secure media interviews for ourselves, do guest posts, etc. Doing an interview will bring clients to your door, but it more importantly will bring clients to your door that already know you are credible. You have ‘the buzz’ Gwen recommends getting on air now and as often as you can so when that big opportunity comes knocking, you’re prepared for it and already have the technical aspects worked out Gwen shares how to get started adding media into your social to do list When reaching out to pitch a media interview or guest post, Gwen shares the three things you need to know first Gwen sh

Who doesn’t love a quiz? But how do you use quizzes in your business strategically and not in a way that dilutes or damages your brand, or attracts totally wrong for you people to your door?  Guest Ellen Ercolini joins us today to share what’s working now with her quiz. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode120. Items Discussed in this Episode: Ellen tells us a little about her online quiz, what it’s about, and what you’ll find out from taking it Ellen shares what you get along with the results of your quiz, the results aren’t the only thing that matters, people want to know what to do with the results We learn why Ellen’s process of creating her quiz took 6 months and how she tested it out and made changes to make her quiz hugely useful You don’t want a ‘cosmo quiz’ or ‘buzzfeed quiz’, you want it to be unique and give the readers something they don’t know about themselves so it feels personal The quiz is an opt in, remember the same ru

  When you’re on the content creation hamster wheel, it’s easy to forget about all that content you produce, or worse yet, you spend so much time on social with little to show for it. We’ve got EDGAR Founder Laura Roeder sharing her best tips on scheduling, real-time social engagement and more. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episdoe119. Items Discussed in this Episode: I’m sure we all have great ideas over what to do with social media for the new year, but Laura is sharing what overall is working really well with social media Laura shares her favorite way to inject personality into social media How do we find the balance between using a scheduling tool and responding in real time as a business? Laura gives us her advice Batch your social media ahead of time but use your daily time to briefly interact with people in your audience and circle If you leave a trail behind, you can know you’ve been productive on social media. Laura explains ho

We’re Kicking off season 3 today - and we’ve got lots to talk about to get ready for a brand new year. I always look so forward to the New Year, and then a few days in, it seems anti-climatic. I mean, things are still pretty much the same. It’s sort of how I felt after getting married when we’d been living together for more than a year, sure the paper made it legal and we had a great party, but the day-to-day didn’t really change. In last week’s episode, episode 117, I talked about getting reset for the New Year and specifics on how to build a workable plan. But this week we’re going to dive into how to not succumb to that feeling that this year is just a continuation of the last one. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode118. Items Discussed in this Episode: Sometimes we get so excited about all the new things that will come with the new year, that we experience let down when things seem to stay the same. I share how to overcome that ‘m

New year...now what? In today’s episode we’re going to talk about what a new year really means in your business, and how to get reset. In the spirit of what’s working now, I’ll share what’s coming with me into 2016, what needs to go, and some of my fave ways to get reset for something new. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode117. Items Discussed in this Episode: Give yourself room and space to be okay with not everything changing immediately just because it’s a new year I talk about thinking of each day as your fresh start instead of the entire year, not everything will go according to plan! I share with you how I do my planning each year and why it works for me I give examples of how things are constantly changing for me every 90 days, including pulling things off my dream list onto my to do list A plan is really important but can lead to planning paralysis: I explain what this is and how it holds us back in our business Make sure you

What’s working now continues as we dive into a specific tactic that’s helped Jules Taggart do less outbound marketing and increase the percentage of referrals and repeat clients. If you run a services-based business, you’ll want to listen to what Jules is doing and get these ideas into action. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode116. Items Discussed in this Episode: Jules shares how and why she has spent more time this year marketing to current and past clients and people in her inner circle instead of mass marketing Jules explains how she keeps touching base with clients without feeling pushy Jules shares her 4 steps she uses to market each client individually according to their needs Sending your potential clients information pertinent to them lets them know you’re thinking about them whether or not you decide to work together Once she’s wrapped up a client, Jules explains what she does to continue nurturing that relationship Once yo

If you run a services-based business you may have had the experience of offering free consults that turn into an exercise in frustration as you’re not closing any clients. Coach Cailen Asher shares the tweaks she made to her consult process to help deliver more value and sign on more clients in today’s show. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode115. Items Discussed in this Episode: Cailen shares what she’s been doing to close more free consult conversations into actual business It’s okay to share your format and expectations with your free consult client at the beginning of your call The key is to listen: really hear what they need from you without thinking about whether they’ll hire you or not Once you’ve listened, offer 1 piece of valuable advice that they can implement right away and will give them a taste of working with you Cailen walks us through her system for pre-qualifying clients before they get on the call Use your pre-screen

Have you ever had the stressful experience of breaking your Wordpress website? Or needing to call someone to make small changes? Or worst yet, your small business doesn’t really have a site because it’s just too complicated? If you’ve experienced any of this, you’ll want to listen to this episode with Connie Holen and get the scoop on Squarespace as an option for getting your business online. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode114. Items Discussed in this Episode: Connie explains why Squarespace is a good idea for a lot of businesses versus wordpress Connie started in Wordpress and she shares why it fell apart for her and made her want to find something different When you get into Wordpress, you’re not just dealing with Wordpress itself: it can be overwhelming and nerve-wracking when you add in the plugins, security, hosting, etc. If you own a small business and you just don’t have the time to learn the tech side of things, Connie sha

Does social media make you want to tear your hair out? Or do you feel like it’s cold and pointless? You’re going to love what Lara Eastburn shares with us today as part of the what’s working now series as Lara puts the heart back in social and puts how we market in perspective. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode113. Items Discussed in this Episode: Lara explains how she’s not ‘just another social media person’  and how she tries to work with people like her For those of us with small businesses, social media is scary because we forget to ‘speak human’ and not worry about all the statistics Marketing happens everywhere! We’ve moved it to the online world for our businesses, but it should feel the same as marketing ‘live’ When it comes to social media, we tend to put on our ‘virtual business suits’ and take our personality out of it If we can recognize that everything we do is already ‘social’, you don’t have to think of social media a

Do you want to incorporate giving back into your business plan, but aren’t sure where to start? Or how to do it without seeming like you’re over the top or only doing it as a marketing ploy?  Meg Clarke from Clapping Dog Media shares exactly how she does it in her business and how it’s been instrumental in her success. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode112. Items Discussed in this Episode: Meg shares how she’s baked giving back right into her business model Before Meg actually started her business, she used the sites she built for free for organizations she’s really passionate about to build her portfolio Meg shares what she did this summer to give back and how amazing the experience was Meg explains how she uses micro lending to help the women of Uganda who make beautiful jewelry Meg shares her number one tip for making giving back part of her model We talk about how to present your charity work without feeling awkward or ‘braggy’ a

Today we’re talking about the thing that likely strikes fear into your work-from-home heart - networking. You know, the kind that involves putting on pants and leaving your house. Mallie from the Systems Scientist breaks it all down for us and shares her results in today’s episode. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode111. Items Discussed in this Episode: Mallie shares what she’s been doing using in person networking and how she worked herself up to doing it Mallie is all about systems, so she shares what system she uses for managing her in person networking Scheduling time after an event for follow up is really important Finding your niche for in person events is as important as finding your niche online; if you just go to any entrepreneur event, it might not be the type of people you would work with. Mallie explains how she did her research Mallie shares the results she’s seen since she started in person networking Connecting the dots