Data Inspired

Rachel Richter, Vice President of Customer Analytics & Insights at Dun & Bradstreet, manages predictive modeling, customer segmentation and targeting, marketing analytics, business intelligence, and global customer and marketplace research. Previously, Richter worked as Research Director at Turner Broadcasting, where she analyzed trends across the company's digital properties and assessed the impact of its advertising campaigns. In this episode, Rishi deep dives on Rachel's operational role in Dun & Bradstreet's analytics team, as she explained the key function of good data that sales, marketing, and customer relation can leverage. She also shares the strategy to make sales, marketing and CRM teams to embrace using analytics.

George Sandler is the Director of Marketing and Customer Insights at Adobe. He is a light-quant analytics storyteller, action-biased, data-driven, strategic-thinking data scientist with a solid history of success in operational leadership, vertical and solutions marketing, market planning, strategy and insights, A/B testing, predictive, prescriptive, and big data analytics, market and customer research, and business development and alliances. In this episode, Rishi deep dives into George's experiences in unlocking the basics of business to produce actionable insights that the sales and marketing team can use. He also shares his experience in identifying and understanding key customer pains, driving the development of a solution ecosystem, and clearly communicating the business and technical value of that solution to the market. Subscribe today: http://dnb.com/datainspired

Why you should listen to today's episode: Learn about the importance of data to your company's growth Discover how quality data can drive quality business decisions Understand the importance of partnering with a third party to assist in data management Summary Greg McLaughlin is the VP of Global Sales at Getty Images. He is an innovative business leader and the driver of business improvement solutions, sales operations, and business automation strategy through conceptualization, design, development, and implementation. He has 25 years' experience managing global CRM platform vision and program leadership. In this episode, Greg shares his experiences in Getty Images' data migration project, and Dun & Bradstreet's involvement in the data management as a third-party partner. Rishi deep dives into the importance of data to a company's growth and as a driver of the business decision. Also, they tackle the importance of a third-party consultant as an expert in assi

Welcome to Data Inspired with Rishi Dave