The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

If you’re a brand new coach looking for clients or are a more established coach looking for more automated ways to find leads that turn into clients, then this episode is going to be for you. Rejoining me on this episode of Art of Online Business is long-time guest Neill Williams. She is one of the coaches in my Accelerator coaching program and she helps coaches sell out their own programs!She’s going to teach us her 100K Ads & Funnel Framework™️ for selling out your coaching program. There are five elements of this framework and when you actually follow the steps, even the ones that seem obvious, you’ll see that this stuff really does work. I want you to take what you learn in this episode and implement it. Neill is a Master Certified Life and Time Coach through The Life Coach School, host of The Unbusy Your Life podcast (https://www.neillwilliams.com/podcast), and creator of the $10K in 10 Hours Mastermind. Only after ditching her own belief that success was measured by the number of hours worked was Ne

In this episode of Art of Online Business, I’m getting super vulnerable and peeling back the curtains so you can see what’s going on at the Rick Mulready headquarters. In this special episode, I’m sharing why I decided to take a sabbatical from my business for my own mental well-being. This wasn’t an easy decision to make. But the truth is, I’m always my own worst critic and this is a necessary next step for my health. I’ve been struggling with burnout for several months now, and after feeling mentally and physically exhausted every day, I decided this is what I need to do. I always talk about prioritizing and focusing on your health and your family above all else. It's the foundational business principle and one that I'm always trying to help others with. This is why I’m doing this for myself now and what you can expect from me going forward. In this episode, you’ll learn:How long my sabbatical will be and when it will startThe symptoms of burnout I recognized in myselfThe foundational business pri

In this episode of Art of Online Business, I’m talking about an extremely important topic that I feel is underserved and needs to be talked about more. That topic is mental health as an entrepreneur and our emotional well-being. If you've ever struggled with your mental health or emotional well-being as an entrepreneur, this episode is going to be for you. I sat down with Shulamit Ber Levtov, the Entrepreneur’s Therapist, to dive into this important topic. Shulamit is the Entrepreneurs' Therapist. She works with (mostly women) business owners to care for their mental and emotional well-being in an era of relentless stressors that can make you lose your shit on the daily.Shulamit has been an entrepreneur for over 27 years and has more than 22 years of professional experience applying therapeutic, coaching, and somatic tools to support women's mental health and personal growth.In this episode, you’ll learn:Why Shula decided to focus on working with entrepreneursHow to structure a life that suppor

Let’s talk about how you can get better outcomes with AI. Recently, we talked about how you can use ChatGPT and other AI tools to streamline your work. In this episode of Art of Online Business, I’m sharing some of my best prompting tips to get what you want from AI. So basically, I’m sharing how to ask ChatGPT to get what you’re looking for. I’ve said it before, but AI can have a huge impact on your business and give you so much time back if you use it correctly, and it all starts with how you prompt it. The results you get will be dependent on how you ask and how much detail you give it. These tips will help you determine what details you need to include for the best results. In this episode, you’ll learn:How to teach ChatGPT your writing style Why more details will improve your results How to ask ChatGPT to help you solve a problemWays to use it to help with your business and how to ask for itThe pitfalls to avoid when prompting ChatGPTLinks & Resources:The Art of Online Business websiteDM me on Instag

Ready to speed up your content creation? In this episode of Art of Online Business, I’m talking about one of my favorite topics right now, ChatGPT. I want to share how you can incorporate ChatGPT and other AI tools into your marketing workflow to not only speed up how long they take, but also spark creativity in your work.AI tools are incredibly helpful for content creation when used correctly. There are multiple tools that you can use for so many different aspects of your business, and utilizing them to their full potential can make a huge difference in your workflow and save you tons of time. In this episode, you’ll learn:How ChatGPT can inspire creativity in your workThe things you can use Chat GPT to createMy favorite tools for your different needs My top tips for using these tools for content creationHow to get the most out of these AI tools Examples of ways to use AI tools in your businessLinks & Resources:Check out Mixo.ioCheck out futuretools.ioCheck out futurepedia.ioCheck out promptvibes.com/Che

It’s time to talk about decision-making as a CEO. Should you be making all the decisions for your business, or is it time to start sharing that responsibility?The problem with holding on to all the decision-making is that it doesn’t leave enough time for you to make the strategic, high-level decisions that move your business forward. This is something I struggled with early in my business, and I’ve come to realize that a lot of other business owners struggle with it too. Transitioning from an entrepreneur running the business day-to-day to a CEO who delegates day-to-day tasks is challenging but super important if you want your business to continue to grow. Let’s get into it.In this episode, you’ll learn:Why it’s so hard to hand over decision-making What decisions you should hand off to other team membersThe importance of trust in your team members How to avoid micromanaging The type of decisions that a CEO is in charge ofWhy you need to make time for strategic, high-level decision-making What you should be fo

Have you ever thought about writing a book and maybe even getting it published?In this episode, Jamie Sears is handing you the blueprint for the publishing process. To celebrate the release of her book, How to Love Teaching Again, Jamie is sharing what it’s really like to go through the publishing process. She’s opening up about the writing process, working with editors, choosing a cover design, and negotiating when she had to fight for things she wanted to keep in the book. I’m excited about the book, and I’m excited to have Jamie on the podcast. If you’re curious about the book publishing process, this is for you. Jamie Sears is a fun-loving mom, wife, entrepreneur, and forever teacher at heart. She is also the author of How to Love Teaching Again. After several years in the classroom, her passion to make teaching fun and effective for students and teachers alike inspired her to start Not So Wimpy Teacher. Now she has the honor of serving hundreds of thousands of teachers around the world by providing easy-

Have you ever struggled to set Key Performance Indicators (KPIs) for your team or wondered if your KPIs are reasonable?In this episode, we delve deeper into the world of KPIs and their crucial role in the success of your online business. Whether you're an online course creator, have a membership-based business, or are an online coach, understanding how to set and track KPIs is essential for achieving your goals. By the end of this episode, you'll have a solid understanding of how KPIs can serve as the foundation for your online business's growth and success. You'll be equipped with practical tips and strategies for setting and tracking KPIs effectively and ensuring that you and your team are aligned, motivated, and focused on achieving your business objectives.Don't miss this opportunity to level up your online business by mastering the art of setting and tracking KPIs. In this episode, you’ll learn:The importance of KPIs in providing a clear picture of your business's healthHow

Have you ever wanted to build a waitlist of qualified people who can’t wait to enroll in your offer? Stick around, because you’re going to love this episode of the podcastKaity Griffin is here to teach us how she dropped her cost per acquisition by 66% in three months. She’s walking us through how she collects and uses data to inform her decisions, how she experiments with her ad spend budget, and how she uses a mini offer to build her waitlist between enrollment periods. Kaity Griffin is a Google Ads expert, trainer, and systems geek.She is the Founder and Head Trainer at specialist Google Ads agency kaitygriffin.com, where she teaches digital marketers, agency teams, and business owners how to cut through the tricky tech and use advanced strategies to create seriously profitable Google Ads.A leader in the Google Ads space, Kaity’s specialty is taking complex technical concepts and innovative techniques—and breaking them down into simple ideas and practical applications that almost anyone can understand and

Let’s talk about revenue goals. In this episode of Art of Online Business, I’m diving into this topic and why they may not be as important as we once thought. As online entrepreneurs, we've all heard that hitting the 7-figure mark is the ultimate measure of success, but what if we're chasing after something that doesn't align with our values or our lifestyle?I hit the $1 M mark and realized that it wasn’t as fulfilling as I thought it would be. In fact, my pursuit of this goal took a toll on my mental and physical health and my relationships.I hope this episode challenges you to rethink your revenue goals and align them with your values and your lifestyle. Instead of chasing after an arbitrary number, try to think about what we truly need to live the life we want and create a business that supports that. Ask yourself why you have the revenue goal you do and consider the exercise shared in this episode to create a more meaningful goal that aligns with your values and lifestyle.In this episode, y

Are you utilizing case studies in your business? In this episode of Art of Online Business, I sat down with Brittany Herzberg who specializes in writing case studies that are rooted in SEO. Brittany is here to share why she believes testimonials are so last year and we should be focusing on case studies instead. Brittany shares how to create case studies using her PET framework and where we should be using them to maximize our sales and connection.Brittany Herzberg is the copywriter service providers call when they want to show up as the answer to a Googled question. After test-driving her skills with a variety of projects, it dawned on her—her superpower lies in social proof. That combined with her 15+ years in the healthcare field, has shown her that clients search for—and book with—people they connect with & trust.She believes your #1 business-building task should be to create a powerful human connection with strangers—using SEO & story. As an SEO + Case Study Copywriter, she knows how important it

Are you using AI in your business yet? In this quick tip episode of Art of Online Business, I want to talk about AI and give you a little bit of a different perspective than most people have when it comes to this technology.There are a ton of tools available, and if you haven’t yet embraced them, I encourage you to check them out. However, if you haven’t yet taken the time to understand it and understand what the possibilities really are, I truly think this is critical for the future success of your business. I firmly believe that if you aren’t at the very least educating yourself on AI and what it can do for you, along with the risks associated with it, you’re going to get left behind. In this episode, you’ll learn:Why AI is now critical for your business successWhy you could be missing out on growth opportunities by not using AIHow AI is a necessity for businesses that want to stay competitiveWays AI can be used in your business A resource you can use to get educated on the ins and outs of AIHow you can win

Is your funnel working for your business? In this episode of Art of Online Business, I’m diving into some of the problems I see people having when it comes to building a funnel for their coaching business.I can tell you what buttons to press in your ads and give you templates to use, but that’s just one part of the process. It’s really important to understand the bigger picture when it comes to finding what is and isn’t working in your funnel. I invited my friend Neill Williams on to the show today to talk about this. She specializes in helping coaches fill their coaching programs and has had a good deal of success with her own funnels. Whether you are a coach or have a course or membership, this episode is going to be really helpful for you if you’re looking to optimize your funnel for maximum sales. In this episode, you’ll learn:Why you need to understand your target audience when creating a funnelWhy you can’t outspend bad marketing How to make a successful lead magnet that leads to more conversionsThe imp

Are you using YouTube to find paying clients? In this quick tip episode of Art of Online Business, I’m sharing a guest teaching episode with one of my Accelerator coaching members, Karin Carr. She teaches people how to use YouTube for lead generation so they can find paying clients. Karin Carr is a sought-after speaker on video marketing for real estate agents. A 15-year veteran of the real estate industry, she was named Real Estate Video Influencer of the Year in 2019 by Bombbomb. The success of her YouTube channel led her to begin training other agents on how to have similar results and in July 2018 her coaching program, YouTube for Agents was born. Karin is the Amazon bestselling author of YouTube for Real Estate Agents - Learn how to get FREE real estate leads and never cold call again.YouTube is an amazing way to grow your business because it helps you build trust with your ideal audience. You don’t have to be a realtor to use these amazing tips to grow your business. In this episode, you’ll learn:Why Yo

What do you think about passive income? Have you always thought that it wasn’t possible or it is something that other people can do but not you? Or have you ever wanted to create a side project that can generate revenue for your business passively? If so, this episode is for you.In this episode of Art of Online Business, I sat down with one of my Accelerator coaching members, Kristin Hanes, to talk about how she generates multiple five-figures in passive income from her niche website every month without selling anything. Kristin Hanes is a former radio news journalist and now publisher at the Wayward Home, where she teaches people how to live an alternative lifestyle in a campervan, RV, sailboat or tiny home. Kristin built her niche site from the ground up knowing nothing about online business, and five years later, averages 400,000 monthly pageviews, reaches 2.5 million people per year and brings in six figures of revenue. Kristin splits her time between a Sprinter van in the U.S. and a sailboat in Mexico. H

How do you know if your evergreen funnel is working?In this quick tip episode of Art of Online Business, I’m sharing another Ask Rick episode. A question I hear from my Accelerator coaching members all the time is how to know if your evergreen funnel is working. This question can be tricky to answer if you don’t have all of the pieces to the puzzle. It can be overwhelming to look at the entire funnel at once. To make it easier, we need to look at each piece of the funnel and see where the actual breakdowns are. By collecting the right data and getting the whole picture, you can begin to optimize your funnel to increase your revenue. That is the foundation that you need to scale your business. In this episode, you’ll learn:The importance of breaking your funnel down to look at the smaller piecesThe foundation of whether your funnel is working or not Why you have to understand your ROIWhat you need your ad agency to do The software I use to get all of the data that I need to get a better picture of my ROIThe st

Let’s talk about business values.Your values are the foundation of your online business. I’ve been running my business for nine years, and putting my values into action has been one of the hardest things I’ve done. It impacts a lot more than you may think. When you’re living through your values and making business decisions through your values, it can completely drive your online business success. Not only does it impact your revenue, but it also has a huge impact on your happiness. Our values allow us to differentiate ourselves from others and guide how we show up in our business and interact with others. In this episode of Art of Online Business, I’m sharing 10 ways your values can drive your online business success. It’s not always easy, but you become so much freer in your business when you make decisions through the lens of your values. In this episode, you’ll learn:Why business values are importantAn exercise you can do when you don’t know what your values areThe values that I follow in my business and

Let’s talk about context when it comes to your team. One of the simplest things you can do with your team is to give them context. In this quick tip episode of Art of Online Business, I’m sharing what I mean by this and how you can do it with your team to get them more involved in your business. We all want our team members to be more involved and enrolled in our business, but how do we do it? No one will ever care about your business as much as you do, but you can likely get them more involved than they already are with a simple shift in how you approach assigning tasks for your team members. In this episode, I’m sharing ways that you can give your team context and why it enrolls them into your business even more by creating a culture that allows them to bring their ideas to the table and understand their importance. In this episode, you’ll learn:What it means to give context to our team Ways to give context to your team Why this works better than giving your team one-off tasks How this improves productivity

With the explosive growth in popularity of Chat GPT and AI-generated content, one of the things we have been talking about is how it’s going to change the way we write content or blog posts for our business. And with that, there’s been a lot of talk about how AI-created content will rank on Google. In this episode of Art of Online Business, I sat down with Gert Mellak, my resident SEO expert, to talk about what all of this means in terms of SEO for our business. Gert Mellak is an SEO Expert and Digital Marketer, and the founder and CEO of SEOLeverage.com, a conversion-driven SEO agency. Gert works with online coaches, course creators, and e-commerce brands to help them convert more relevant traffic into leads and sales.Gert walks us through step by step how to use AI to simplify and speed up the process of writing SEO-friendly articles for our website and the importance of semantically related content. He also shares an important update from Google about how we can maximize our content. In this episode, you’l

Are you wondering how you can find out how your team is feeling about their workload? In this quick tip episode of Art of Online Business, I’m sharing how you can get an instant pulse on their workload using Slack or your team communication tool. This concept is called Green Light, Yellow Light, Red Light and it has been a complete game changer for me in my business. It allows me to quickly and easily find out what my team's workload looks like and find out if they need more or less work or if they are in a good place. I encourage you to incorporate this concept into your business. It’s a super simple way to get a good idea of how your team is feeling. In this episode, you’ll learn:What this concept isHow to use it in your businessHow this benefits your business and your team Links & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Po