The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Synopsis

Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best paid traffic tips, tactics and strategies for generating leads and sales for your business on autopilot. Discover how to create freedom in your business through paid traffic without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more. Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.

Episodes

  • Quick Tip Coaching Session: Clarifying Your “Unique Solution”

    Quick Tip Coaching Session: Clarifying Your “Unique Solution”

    08/05/2020 Duration: 16min

    Welcome to another quick tip episode!  Today I want to do something a little bit different. I am going to share with you a mini-coaching session that I recently had with saxophone teacher, Donna Schwartz. This is a quick Q&A session that revolves around helping Donna clarify her “unique solution”.  Listen in as we look at the challenges she is currently experiencing in her business. We will break down what a unique solution entails and will discuss the frameworks and different elements of what you teach and how you teach it.  I'd love for you to listen to this episode through the lens of your own business and think about what your unique solution is.  Think about how you are different from everyone else out there and how you can package your offers to serve your clients and customers and get them the results you both want.   Let’s dive in……  If you're tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you're ready to have them work for your online business, don't miss this brand

  • Best Of: How to Create Your Ideal Facebook Ads Business with Amanda Bond

    Best Of: How to Create Your Ideal Facebook Ads Business with Amanda Bond

    06/05/2020 Duration: 50min

    Are you managing FB ads for other businesses or thinking about starting a business to do this? If so, you are going to love my interview with Amanda Bonds.  This episode came out a while ago, but it was so popular that I am bringing it back for our "best of" episode.   Amanda shares the story of how she started her agency and shifted her pricing mindset. She went from being terrified to price her services to only working with ideal clients and charging them for it! Amanda has spent nearly five years developing, testing, and optimizing proven systems for generating sustainable revenue from Facebook ads. Today, we'll hear the story of how she started her business terrified of pricing her services to now getting non-stop referrals and only working with her ideal clients who realize the real value of what she provides. Amanda also reveals how to avoid being the bottleneck of your own success in your business, the lessons she learned from not following her gut, and how she determines if a client should be working

  • Scaling With Simplicity w/Brandi Mowles

    Scaling With Simplicity w/Brandi Mowles

    04/05/2020 Duration: 54min

    Brandi Mowles is back for interview number 3 on the Art of Online Business podcast! Brandi has two sides to her business and has been able to quickly scale both in less than two years.  How?  With simplicity in mind. Brandi has a wonderful way of keeping her processes and systems SIMPLE, which is why she has been able to scale so quickly.  Brandi is a Facebook and Instagram ads manager who works with 6 and 7-figure online experts who are launching their courses. On the other side of her business, she has a thriving online membership that teaches service providers how to scale to 10K months without a team.  We are going to breakdown the four main systems, or “buckets” as she calls them, that every ads manager and online entrepreneur needs in their business.  Brandi focuses her time and energy on what matters most and what will move the needle forward in her business.  On today’s show, she will break everything down to show us the importance of making things simple, while getting the biggest results possible.  

  • Quick Tip: What to Do Right Now If Youre An Ads Manager

    Quick Tip: What to Do Right Now If You're An Ads Manager

    01/05/2020 Duration: 08min

    Welcome to another Quick Tip episode! This is where I share a quick tip or strategy that can help you grow your online business so you can have a bigger impact and increase your revenue.  Today I want to talk to all of the Facebook and Instagram ad managers who listen to the show.  I have heard from a lot of you about the uncertain times we are in right now.  Many businesses are cutting back on their ad spend which is causing you to worry about the effects it will have on your business.   On the other hand, there are many businesses that are increasing their ad spend or they are transitioning and coming into the online space for the first time.  If you are an ad manager and feeling uneasy about your business, I encourage you to lean into service and get creative about how you are serving your clients.  Many of you know that I stopped marketing my course for ad managers about a year and a half ago while I was going through transitions in my business.   Now I work with entrepreneurs to help them grow their busi

  • Messenger Marketing in 2020 w/ ManyChats Mike Yan

    Messenger Marketing in 2020 w/ ManyChat's Mike Yan

    29/04/2020 Duration: 45min

    Have you been wondering what the heck is going on with Facebook Messenger marketing? In the past, it was all the rage, and everyone seemed to be talking about it. Recently, Facebook made changes about what you can and can not send within Messenger. It’s been a huge source of confusion for people, myself included.   Although I have seen a considerable downturn in the number of advertisers using Messenger, it can still be an effective marketing channel.  Today I will be sitting down with Mike Yan who is the CEO and co-founder of Many Chat to get his take on what to expect with messenger marketing in 2020.  This episode will clear up a lot of questions that you have around Facebook Messenger marketing. Mike lays out a step-by-step plan of action that you can implement in your business and also breaks down the rules to provide clarity about the changes. He will reveal what the future holds for What’s App and Instagram, as well as what you should be doing now if you are ready to invest in Messenger for your busine

  • Back To Basics: Facebook Custom Conversions vs Standard Events

    Back To Basics: Facebook Custom Conversions vs Standard Events

    24/04/2020 Duration: 14min

    Welcome to another quick tip episode!  One of the most asked questions I get when it comes to tracking the success of Facebook and Instagram ads is  "What's the difference between a custom conversion and a standard event?"   On today’s quick tip episode, I am going to get back to the basics and break down the difference between these two ways to track your ads.   Let’s dive in…….  If you are an online expert or educator, I invite you to register for my brand new training How to Generate Predictable and Profitable Leads and Sales with Facebook and Instagram Ads at www.rickmulready.com/training.  During this training, I break down and simplify the exact step by step process I use in my own business.  You will also learn the common mistakes I see most people making with their ads and how you can avoid them.  

  • How to Create a Profitable Paid Workshop Launch

    How to Create a Profitable Paid Workshop Launch

    22/04/2020 Duration: 37min

    I love taking you guys behind the scenes of things going on in my business, and in today’s episode, I am doing just that!  Today we are covering paid workshops, which is a concept that has been around forever, but this is the first time I am trying it for myself.  I created my first workshop earlier this year as I wanted to try something new.  I desired to keep it simple, yet I wanted to over-deliver on a topic for a small price.  Based on the feedback from the workshop, I believe I did just that!   I am breaking it all down for you -- from setting your goals, outlining content, creating a promotional strategy, and evaluating your workshop when it's over.  Launching a profitable paid workshop shouldn't be overwhelming. When you break it down to the must-haves, it becomes so much easier.  I was extremely happy with the results, so I am excited to share what worked, what didn’t, and how you can use paid workshops in your business.    I encourage you to look at the assets you have available that you can leverage

  • Quick Tip: 6 and 7-Figure Mindset Secrets

    Quick Tip: 6 and 7-Figure Mindset Secrets

    17/04/2020 Duration: 14min

    Welcome to another quick tip episode!  In today’s episode, I am revealing three mindset secrets of 6 and 7-figure entrepreneurs.  These key areas are ones I have been working on for years and continue to work on today.  I tell my accelerator students that the success of their businesses depends 80% on their mindset.   The three areas we will be diving into today:  Money  Our Thoughts  Commitment  These three key areas are ones successful business owners are constantly working and focusing on and I want you to do the same.   Let’s dive in……    Could I ask a favor?  If you have not left a rating and review on Apple Podcasts, I would be forever grateful if you would take a minute and do that.  Leaving a review allows us to reach more people who want to learn how to grow their online business too! 

  • How She Did It: 2 Kids And a Multi-Six Figure Online Business w/ Kaity Griffin

    How She Did It: 2 Kids And a Multi-Six Figure Online Business w/ Kaity Griffin

    15/04/2020 Duration: 47min

    My guest on the show today calls herself one of my star students, and I definitely agree! Kaity Griffin successfully scaled an e-commerce business using Google Ads.   That’s when she realized she was more passionate about the Google Ads side of the business, which she says engaged both the creative and data-driven sides of her brain.     Kaity sold her e-commerce business and moved to a well-known Google Ads agency in Melbourne, Australia.  After her second child was born, she realized she had a desire to start her own business. Fast forward to today, and she is now an expert in Google AdWords and has built a multiple six-figure business in a short amount of time, all while having two kids under five.     Kaity runs a successful Google AdWords agency and has launched her course teaching Google Ads.  She is a “mum” who is very protective of her time and only works three days a week so she can be fully present with her kids.  Kaity reveals her big WHY (her family), which is the filter for everything she does in

  • Quick Tip: Getting Scrappy In Your Business

    Quick Tip: Getting Scrappy In Your Business

    10/04/2020 Duration: 09min

    Welcome to another quick tip episode!     This is where I share a quick tip with you each week that can help you grow your online business so you can have a bigger impact and increase your revenue in the process.  I know times are turbulent right now, but these are the times to get scrappy and figure out how you can serve more.     Tune in for great business-building lessons that will make your business even stronger in the long run.  Right now you need to listen, lean in, and build an even better relationship with your community.     We are in turbulent and uncertain times, but it’s abundantly clear that we need each other right now.   We need connection, support, and mentorship which is why I created a new 8-week group coaching program with a members-only Facebook group designed with you and your business in mind.  Topics will include productivity, managing your CEO mindset, creating a 90-day plan for business growth, how to pivot your messaging and offers fast, and how to create email copy that sells with

  • How to Grow and Engage a Facebook Group w/ Jamie Sears

    How to Grow and Engage a Facebook Group w/ Jamie Sears

    08/04/2020 Duration: 01h02min

    I am excited to invite one of my Accelerator Mastermind students, Jamie Sears, back on the show for a second interview.  Jamie has an incredible business serving teachers in grades two through five and is now finding herself pivoting to provide assistance to teachers all over the country who are scrambling due to school closures.   Jamie manages four Facebook groups that have a total of 161,000 members, which makes it the largest educational community on Facebook! On today’s show, Jamie shares practical tips and experiments she has done to better understand and engage such a massive community.    Her wit and genuine intention to provide value are really at the core of everything she does!  We will find out how Jamie is listening to her community and what she is doing to act quickly and serve them in the best way she can during this current crisis.    We will discover how Jamie started with "crickets" in her group and now has a group with thousands of engagements a day.   We chat about easy ways to get engagem

  • Quick Tip: How to Be a Better Leader

    Quick Tip: How to Be a Better Leader

    03/04/2020 Duration: 09min

    Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’ll be revealing how you can be a better leader. Let’s jump into it... Links & Resources Mentioned:   http://rickmulready.com/strategysessions Atomic Habits by James Clear

  • Selling High Ticket Offers, Leading With Service  More w/ Madison Doubroff

    Selling High Ticket Offers, Leading With Service & More w/ Madison Doubroff

    01/04/2020 Duration: 46min

    Today I’m really excited to be introducing you to my friend and member of Accelerator, Madison Doubroff. Madison is a functional movement coach and connective exercise specialist, and he has really pivoted his business to deal with these uncertain times, while achieving great success in the process. In fact, Madison has never been busier than he is right now in his business, and he has so many lessons to share that I knew I had to invite him to come on the podcast. When Madison joined Accelerator 6 months ago his big goal was to create a sales funnel to sell his higher-ticket offers. Recently he’s really dialed in his funnel by simplifying it, and he doesn’t do traditional “sales calls” to enroll new clients either. Madison leads with service and value, and it really shows with his 77% close rate – and he’s going to break it down for you here how he does this! You’ll hear the pricing strategies that Madison uses, the way that he overqualifies his leads, and the amazing things that can happen when you do this.

  • How To Be An Honest Marketer w/ Tarzan Kay

    How To Be An Honest Marketer w/ Tarzan Kay

    27/03/2020 Duration: 44min

    In an effort to help you lead your business in these times, I’ve been bringing some great guests on the show, and today is no different. My guest is Tarzan Kay, a former copywriter and online business owner who now helps people through her online courses and coaching programs. The last time Tarzan was a guest on the show, back in May 2019, she talked about how to create big revenue with a small email list. Today’s topic is something that is so important for online entrepreneurs, especially now, which is how to show up for your audience in an authentic way. We cover things like if we should be selling at this time, how to use urgency and scarcity the right way, what she sees happening in these uncertain times, and so much more! If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready. On the Show Today You’ll Learn: What Tarzan is grateful for right now, and why she feels it is the perfect time for us step up and be authenti

  • Mind Management Is As Important As Hand Washing w/ Kris Plachy

    Mind Management Is As Important As Hand Washing w/ Kris Plachy

    25/03/2020 Duration: 35min

    In an effort to help you lead your business through these turbulent and uncertain times, not only do I want to share my own thoughts, but I want to bring you lots of different perspectives. Today you’re going to hear from my friend and former coach, Kris Plachy, a business and mindset coach for female entrepreneurs who generate 7-figures of revenue and above. Her coaching is relevant to any entrepreneur though, regardless of gender and revenue level, and I hope you get a ton out of this conversation with Kris! If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready. On the Show Today You’ll Learn:  What Kris is seeing from the entrepreneurs she works with right now, and the big shifts she sees happening The four things that every leader needs to pay attention to at this time The thought model, its 5 steps and how it applies to this situation we’re facing Why making a plan (and sticking to it!) is so important for busine

  • BONUS: Should You Be Selling Right Now?

    BONUS: Should You Be Selling Right Now?

    23/03/2020 Duration: 08min

    With the events that are happening around the world, I want to be showing up as much possible. That is why I’m bringing you this bonus episode today, to support you through these turbulent times we are all facing. A lot of people are telling you what you “should” be doing right now, and I think it’s doing you a disserve. I’m seeing a lot of shaming happening around business owners selling their products and services now, but I’m going to reveal why I absolutely think that now is the time that you should be selling and serving your audience. Like I mentioned last week, If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready. On the Show Today You’ll Learn:  A quote I found about fear that is so relevant today Why it’s our responsibility to keep selling and serving our audience right now The ways that business owners can be helping the economy at this trying time How what you do right now will have a huge ripple effect on

  • We Have a Choice On How We Respond w/ Mel Abraham

    We Have a Choice On How We Respond w/ Mel Abraham

    20/03/2020 Duration: 43min

    Today I have a longer episode for you instead of the shorter Quick Tip episode that usually publishes on Friday. I invited my close friend Mel Abraham onto the show to give his perspective on the current events that are happening, and what we can do as business owners to survive, and thrive, in these times. In this conversation Mel and I cover a lot of topics, including what we both think of selling to your audience right now, the opportunities that exist for us entrepreneurs to help the economy, plus his tips for navigating your short-term finances, long-term planning, and much more. Remember, like I said on the last episode, if you don’t know how to act or feel right now – it’s ok! You are not alone. If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready. On the Show Today You’ll Learn: The pitfalls in trying to create someone else’s life and business How to find the right message for your business right now What doub

  • Quick Tip: It’s OK Not to Know...

    Quick Tip: It’s OK Not to Know...

    18/03/2020 Duration: 10min

    Just last week I had my Accelerator live event, and I’m so grateful we came together as a group to discuss the challenges, and opportunities, that exist today. It’s taken me a few days to gather my thoughts about everything that’s going on in the world right now, but that live event reminded me that we’re all in this together, and we will get through these uncertain times and be stronger (and better) for it. I wanted to record this episode to give you some ideas about how you can lean in even more right now and authentically serve your audience from a place of love and service. It’s not going to be easy, but I truly believe that together we’ve got this! Look for more podcast episodes and daily Facebook Lives that I’ll be doing to talk more about the current situation we face, and to offer my support to each and every one of you any way that I can. On the Show Today You’ll Learn: How I’m feeling right now and the things I continue to work on personally What your audience is looking for right now, and the opp

  • Quick Tip: Is Your Goal to Hit $1M?

    Quick Tip: Is Your Goal to Hit $1M?

    13/03/2020 Duration: 13min

    Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m asking: is it your goal to hit $1 million in your business? Let’s jump into it... Links & Resources Mentioned: http://rickmulready.com/pixelworkshop https://rickmulready.com/accelerator https://rickmulready.com/quick-tip-simple-mindset-hack-for-when-things-arent-going-well/  

  • 5 Ways to Use Systems  Teams to Scale Your Online Business w/ Sarah Noked

    5 Ways to Use Systems & Teams to Scale Your Online Business w/ Sarah Noked

    11/03/2020 Duration: 59min

    Today I’m excited to be talking about how to systematize your online business so that you can not only scale it, but also to be able to take time away from your business. The key though is for you to be able to do this and still generate revenue while you’re away – and not have everything in your business fall apart! Joining me to share her expertise in this area is Sarah Noked, who’s an expert in helping online business owners scale their businesses using things like automation, systems, processes and team building. In this episode we dive deep into the 5 ways to use systems and teams to scale your online business, what a “virtual office” is, and why it’s a must have in your business. Sarah reveals the tools and strategies she uses in her own business, and so much more. Regardless of where you are at in your business right now, I’m certain that you are going to hear something today that you can immediately implement into your own business so that you can take a step away – and still have it flourish! My bran

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