Online Marketing Made Easy With Amy Porterfield

My guest on this podcast is making big – and I mean, BIG – waves in their industry. Lori Harder is a self-love specialist, fitness model, author, and podcast host.  And in her spare time – wink, wink – Lori has started multiple multi-million dollar businesses which include online courses, a membership, and an upcoming sparkling rosé launch.  A girl after my own heart! In this episode, Lori and I talk about our most embarrassing moments as entrepreneurs who have swung a thousand times…and missed 990. But more than that, Lori is sharing the mindset tools that have contributed the most to her success throughout years of starting and growing businesses. Including: How to stay upbeat (even when things get really, really hard) How to find inspiration to get creative (even when you really, really don’t feel like it) How to find support among other entrepreneurs  Her tips for building a massively successful business What it’s been like launching a physical product and the lessons she’s learned from her la

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Talking Life And Career Transitions Over Curry  Like soooo many of us, Joanne Lee Molinaro hopped on to TikTok in July of 2020 as a way of coping with the isolation of quarantine. But as fate would have it, a post of her making Korean braised potatoes for dinner (while her husband taught a piano lesson in the background) went viral and The Korean Vegan was officially on the map. But it’s not just her red chili paste mushroom pasta or vegan kimchi cheese fries that gathers the masses and leaves them hankering for more. My guest on today’s episode is no stranger to enduring (and leveraging) major life transitions… and she’s using her platform to share stories that challenge and inspire. Joanne, a lawyer turned full-time creator and New York Times bestselling author, is a child to immigrant parents who at times found themselves in near-starvation situations in what is now known as North Korea.  She shares about this among many of her other heroic tales through her social media platforms. And with over 3.5

An Entrepreneur’s Permission To UnHustle  I  L - O - V - E  new entrepreneurs. There’s no drive or determination like the early days of starting a business…but with that comes a few habits that become hard to break. Like taking that drive and willingness to do what it takes and forgetting that you’re running a marathon…not a sprint. A “hustle, hustle, hustle” mentality can be the default setting for high achievers (like many entrepreneurs are.) But it’s also been the flag that successful entrepreneurs have loudly and proudly flown for the last decade. And I made the mistake of falling into the hustle culture trap myself in the early days of my business. So in this episode, I want to talk about the turning point when I realized hustling my days, nights, and weekends away wasn’t cutting it anymore Plus how I undid the thoughts of what I “should be” as an entrepreneur and even the “hustle-over-everything” beliefs I brought into my business. Whether you’re just starting out or you’re a long-timer like me,

Say Bye-Bye To Business Burnout  Working less and earning more is the battle cry of online entrepreneurs everywhere. It’s why we start our own gig in the first place, right? More cash coming in, less hours glued to a screen. My guest on today’s episode, Kate Northrup Watts, had her life changed when she was forced to slow down and as a result, her entrepreneurial hustle came to a halt.  But then, the unthinkable happened. Kate experienced more growth in her business than the year before. And she’s breaking it aaaaall down during our conversation in this episode.  In it, Kate’s putting the kibosh on hustling your way to the top. So, if you’ve been looking for permission to do less in your business without sacrificing revenue or growth… this is it. In this episode, Kate and I talk about: Exactly how Kate slowed down, worked less, and earned more How to identify how much pressure you feel (instead of convincing yourself that “it’s fine”...when it’s not) How us achiever-types can begin to reframe aski

Why I Don’t Think You Have Imposter Syndrome  Stop saying you have imposter syndrome. To which you might say, “But Amy...I do have imposter syndrome. I can’t get past this notion of ‘Who am I to start a business’ or ‘Who am I to teach on my topic?’” Boy, do I hear you. I’ve been there a thousand times.  But I also want to challenge you on how that mindset is most likely working against you...and I’m doing just that on this episode. In this episode, I want to talk to you about rethinking what you’ve always labeled as imposter syndrome. I want to lean into what might actually be a strength underneath all that fretting. And I want to challenge you in an area that you’re probably selling yourself short.  My friend, borrow as much courage as you need from me -- and this episode -- to put imposter syndrome to bed for good in your life and step fully into what you’ve always been called to accomplish in this world. I believe in you with my whole heart! Here’s a glance at this episode... Rate, Review, & Fol

Attraction Strategies That Keep Your Pennies In Your Pocket Today’s episode is dedicated to all my entrepreneurs who are balling on a budget. Whether you’re just starting out (and don’t have two nickels to rub together) or you’re a seasoned entrepreneur looking to double down on organic strategies that work, I’ve got something for you.  In this episode, I’m teaching you my favorite and most effective strategies for boosting your organic reach. When I say “reach”, I mean people laying eyes on your business and/or offers online.  And when I say “organic,” I mean getting in front of those people without spending a dime. Oooooh yeah. I’ve used these strategies to promote lead magnets, podcast episodes, and so much more during all of my 13 years in business. A.K.A -- these strategies will grow as you do. In this episode, I’ll take you through the “how” and the “why” behind each one, including:  How to get more traffic to your website or blog (even if your website is SUPER simple) How to win over Google

How The Last 12 Months Have Changed My Mind… About A Lot There’s leftover cake in the Porterfield kitchen, which can only mean one thing.  We’ve had a birthday! Mine, to be specific.  And while I wish I could treat you to poolside mai tais to celebrate, I thought, at the very least, we could have a little heart to heart to mark the occasion. Because the last 12 months, as you know by now, have brought high highs and some low lows.  So, in this special birthday episode, I’m taking stock of the lessons, wins, and losses of the last year...and sharing the brand new mindset I’m taking into this next one. I can confidently say I’m another year wiser because the struggles of the last 365 days brought some profound lessons that I wouldn’t trade for the world. And, as always, I hope that my lessons learned can make the load of life, leadership, and business a little lighter (and less lonely) for you, my friend… so let’s chat. Listen and imagine us clinking chilled glasses on lounge chairs in the sun as you do

My guest on this episode is a master at putting together an enthralling plotline. However, his narrative of choice isn’t film. It’s not even just marketing. It’s life, and life by design.  Donald Miller is an author, speaker, and the founder and CEO of StoryBrand -- a globally recognized branding framework used by the industry leaders like Pantene, Intel, Berkshire Hathaway, and Zaxby’s.  In this episode, Donald joins me to discuss what’s really, really working in online marketing today.  We talk about the specific type of practical knowledge required to propel success… and why they’re not teaching it in top 20 business schools. But more than that, Donald and I also talk about how entrepreneurship gives us the ability to control much more than just conversion rates and content delivery. When we direct our work, we have more freedom to decide on our setting.  Our key players. Our next chapter. In this episode, Donald and I discuss: Why people don’t buy from you when they open your sales email (and the

Masterminds. You hear a lot about them, but do you know what it really means to be a part of one? Let me break it down for you. A mastermind is a small group of entrepreneurs that keep you on track, troubleshoot with you, offer fresh insights into your business, and help you move forward. No matter if your roadblocks are technical or maaaybe you’re stuck in your head more than anything… these people get it. They’re playing all out. And they’re here to help you move forward.  I truly don’t think I’d be here today if it weren’t for two things... One, investing in myself. And two, surrounding myself with people who build me up, support me, and, honestly, call me out when I need to be called out.  So in this episode, I’m breaking down exactly how to DIY your own mastermind -- no matter what stage your business is in, with no cost required. Because an accountability group or mastermind is right for EVERYONE. Introverts and extroverts alike.  Long time business owners and those still rocking the side hust

Speak Strategically, Sell Confidently, Serve Authentically Voice coach and speech trainer to the stars, Roger Love, joins me on this episode… And that might have you wondering, “Amy, why on earth would you bring a voice coach on to teach entrepreneurs? This whole Nashville move is going straight to your head.” Don’t worry, friends. The day I pick up a guitar and a microphone will be the day hell freezes over. And while Roger has honed his expertise working with the likes of Reese Witherspoon, John Mayer, Bradley Cooper, and Selena Gomez… He’s not running through scales today. Your long-forgotten arpeggios can stay that way.  Roger joins me on the podcast to teach you, my beautiful entrepreneurs, how to communicate more effectively on behalf of your business and command any room with your presentation skills.  In this episode, Roger masterfully explains how entrepreneurs (AKA YOU!) can powerfully and simply shift how you speak to sell more confidently, build trust with your audience, and present yoursel

All the greats have a routine. Before every match, Rafael Nadal situates his socks so they’re exactly the same height, no more than 15 cm high, and the sponsor’s logo is parallel to the ground. John Legend eats half a rotisserie chicken before every show. (Hey, whatever works!)  Before going onstage, Game of Thrones actor Kit Harington kisses a crucifix three times, eats three Haribo gummy bears, and takes (yep) three sips of water. Superstition or not, athletes, artists, and leaders of all walks have found unique ways to get in the zone. Helping yourself into a place where you feel confident and ready to tackle the task in front of you? I’ll cosign that, every time! That’s why in this episode, I’m talking about the different routines that I’ve developed over the years that help me go live on video with confidence, regardless of how I feel. Because I’ll be honest, being on video has NEVER been in my comfort zone... it still isn’t. But after years of practice, I’ve found a few foolproof rituals t

My Day-To-Day Life As An 8-Figure Online Business Owner Three years ago, I shared an episode chronicling a “week in the life” with me, both professionally and personally. And since then, just about everything has changed. The size of my team… what I’m focusing on… my big, risky goals… what I sell in my business… even my address looks wildly different.   Well, for me, learning how other entrepreneurs and mentors plan, prioritize, execute, and live day-to-day life has significantly influenced and inspired how I set up my own week.  And I thought, heck! You might be curious to know how I schedule and prioritize my days, and how exactly I navigate through sooo many action items in a continuously growing business. (So you can do the same!) So, I decided to do it again. To record an episode that’s fully transparent with you about what a week looks like three years further into my business.  In this episode, I’m doing a morning and evening check-in Sunday through Thursday night so you can ride shotgun with me

From elementary school days and color-coordinated folders … To my corporate days and making a name for myself as the girl with the checklists, the one you could depend on to know exactly what comes next… I’ve always been a girl with a plan. But I’ve learned, much to my dismay, that even when you have an airtight plan… things don’t always turn out the way you’d hoped. Especially in business. Especially when that business is your business.  So today, I want to talk about how to handle launches… promotions… or just moments in your business that don’t shake out according to plan. (From a girl who’s seen her fair share!)  I’ll be sharing a moment from my own business that I won’t call a failure… but I definitely wouldn’t call a success. It was a particular launch that I had sky-high hopes for (and a project plan that would make Clea and Joanna from Home Edit proud, proud, proud.) But it still. didn’t. work. Not like I’d expected it to, at least. I’m talking about the feelings, hindsight realizations, and, o

Content creation dread is about to become a thing of the past! Because in this workshop-style episode, I’m laying out exactly how to put together 3 months worth of content in just a few hours.  Yep! An entire business quarter worth of digital content  -- from free weekly content to social media posts to holiday and promotional pieces -- strategized, laid out, and ready to schedule in just a handful of hours. In this episode, we’ll be diving deep into content creation strategy together, covering topics like: How to identify big topics that will leave your audience clamoring for more How big promotions should factor into your content plans How to leverage holidays and themes to communicate well with your perfect audience How to incorporate a “set-it-and-forget-it” rhythm into your content creation routine And so much more Book half a day on your calendar and get ready to master creating content -- that’s all you’ll need! You’ll knock out an entire business quarter’s worth of content and I’ll walk yo

What To Do When You Just Don’t Want To Work It’s the calling card of entrepreneurship. Total flexibility. Time freedom. The ability to make your schedule and change your schedule. But in this episode, I want to talk about something a little less… organized. A little less concrete and more, well, reactive. If I’m being perfectly honest, there are times in my business that I just don’t want to work. There, I said it! And this is coming from a girl who completely adores my business, the work I get to do, and the people I work with.  But the best way I can explain this feeling is simply, “I just don’t want to do anything.”  I want to unplug from everything except The Real Housewives. I want to wipe my calendar clean. And I want to curl up with Scout and watch a few TikToks. 10 years ago, this thought would trigger instant guilt or shame. “There’s so much work to be done!”  “You’re the boss, Amy! Set an example, keep your word, don’t inconvenience others.” And so in the past, I’d ignore this feeling… pu

Where Life, Love, and List Building Meet Choosing to start your own business can be one of the wildest, most beautiful, and sometimes scariest decisions you’ll ever make. But what about the people who share the kitchen that you now call an office? Those peeking in on you at 4am before you head into the office with a hot cup of tea and a kiss on the head? Those who listen intently, attempt to encourage and celebrate each tiny win wildly (even if they don’t totally understand what you’re talking about) Entrepreneurship doesn’t just affect the entrepreneur -- for better or for worse. It also influences the lives of those closest to you.  In my own marriage, I can attest to how becoming an entrepreneur has both challenged and strengthened my relationship with Hobie. We often talk about the now and then and how our relationship has changed, how I’ve grown, and how entrepreneurship has really affected our lives. And in this episode, I’d love to invite you into the conversation. I’m sitting down with my fav

What Should Come First: Your Email List Or Digital Course? Remember “The Great Social Media Crash of October 2021”?  You know...people totally freaked out and Twitter had its best day in years? Well, it didn’t disrupt my business one bit. In fact, that day I sent an email to a segmented group on my email list about a product that I thought would be really valuable to them. And within a day, I made $17,000 from that one email. I tell you all this because when you have an email list, you’re in control of your business and how you reach your audience.  I sent one email, made 17k on a day when many, many people lost money. I don't know about you, but I don't want to give anyone else power over my revenue like that. Not only does email marketing produce 174% more conversions than social media, according to Campaign Monitor... ...but an email list is the only business asset proven to yield an average of $44 for every $1 spent. A 440% ROI? I rest my case. And with all this hard data, I still see entrepren

Stop Stressing And Start Living Have you ever seen a bright and up-and-coming entrepreneur featured in your dream publication...and felt that tight knot of envy form in your stomach? Well, bid that feeling farewell, my friend. Because in this episode, the brilliant Susie Moore is showing you how to pack the “Featured In” portion of your website with major names and publications (without paying expensive PR fees.) Susie has landed herself in over 300 media publications including Oprah, Marie Claire, Forbes, and The Today Show.  So, to say she knows a thing or two about getting exposure would be a massive understatement. Susie has secured herself these features on her own behalf and in this episode, she’s revealing the strategies and techniques that landed her on Oprah (OPRAH!) for you to replicate.  And while Susie is known for landing big PR opportunities, more than anything, she’s passionate about helping entrepreneurs find ease in the big and small things and move past discomfort when faced with big d

Kick Procrastination To The Curb And Make Peace With Your To-Do List  You know those tasks in your business that feel like a reward? For me, it’s meeting with my leadership team or creatively strategizing for opportunities and projects we have coming down the line. Mmm-mmm. Pack my calendar with those tasks any day! But then there are some tasks that I see in Asana...and I would rather file taxes than tackle those during my day. So what ends up happening? I push those tasks off and off...and they linger and linger.   You too?  Well in this episode, we’re examining the things we don’t want to do in our business and why we don’t want to do them.  While the beauty of being an entrepreneur is that you don’t have to do stuff you don’t want to do, it benefits you (and your business!) to examine WHY you avoid things or feel resistance around them.  So in this episode, I’ll be covering: How to examine whether your procrastination has to do with your insecurities.  *gulp* Things you can do to help get clea