Online Marketing Made Easy With Amy Porterfield

It’s important for you to know how the technology in your business works. And if you told me that 13 years ago, I might have just abandoned ship on the whole thing.  Lifestyle, financial, and time freedom...on the other side of learning and dealing with software? Not sure it’s worth it.  But after 13 years of tech trial, errors, and tragedy...I have some good news. You don’t have to be an expert at the tech in your business. And you don’t need to know everything. But choosing a few systems to use in your business and understanding how they work holistically will allow you to show up 10x more confident in your business. And in this episode, I’m helping you do exactly that. I’m spelling out five tips for overcoming tech overwhelm that I’ve learned over the last 13 years that save the day every time. If you are technologically faint of heart… ...or could just use a little confidence boost when it comes to choosing and using the software necessary to run an online business), I recorded this episode with you in mi

How Entrepreneurs Do The Work That Drives Them How’s your breathing today?  Deep and restorative? (Or did that question just prompt your first deep inhale of the day?) And your shoulders? High and tight OR relaxed, breezy, and unburdened by the weight of the world?  (I bet I can guess.)  The unfortunate reality is that “business as usual” can leave entrepreneurs anatomically all shook up. And I hate it.  The very reasons we leave the 9-5 grind… ...more flexibility, more control over our time, more room to be creative and do the work we love… ...becomes buried by the demands of being a 1-man or 1-woman show.  This means the entrepreneur’s archnemesis BURNOUT lurks right around the corner. But, not for you. Not today. Because in this episode, we’re adding tools to your tool belt to help you nip that entrepreneurial threat in the bud.  I’m so excited to share my fascinating conversation with the brilliant Jonathan Fields with you! Jonathan hosts the popular podcast called The Good Life Project and serves as the

Go Live On Video With The Confidence Of A Pro Nothing like the words “live video” to make you break out in a sweat. I’m talking about the kind of nerves you haven’t experienced since your 8th grade “Under the Sea” dance. Let’s keep it real, live video is intimidating...especially when you’re just getting started.  Over the years, I’ve stumbled over words, lost my train of thought, and said the wrong thing at the wrong time more often than I can count. When it comes to live video? You’ve gotta roll with the punches and get on with the show, my friend. But what if a mess up happens in front of, oh I don’t know...Rihanna? Or Elton John...Kim Kardashian...or Adam Lavigne? My guests on this episode know a thing or two about high stakes on live video. They’ve become experts in their field at acting natural, going off the cuff, and navigating live video faux pas.  These EXTRA! special guests are hands down the best in the biz. Did you guess it?! I’m sitting down with Jason Kennedy and Giuliana Rancic who you may kno

The books that built my business -- library card not required. This episode is a celebration for bookworms and those who consider themselves “podcast people” alike.  I wouldn’t say I’m a bookworm by any stretch of the imagination. (More of an audiobook and podcast girl, myself.) But I DO know that books have played a major role in the growth of my business...not to mention my growth as an entrepreneur and, well, person.  And to celebrate this special 400th episode of Online Marketing Made Easy, I’m sharing the top 12 books that have fundamentally shaped how I’ve grown my business, taken care of my mental well-being, and given myself a break from the everyday hustle.  If you’ve ever wondered, “What books should I be reading as an entrepreneur?” I'm sharing why these books are at the top of my list.  Including topics, like: Business systems that free up your time to work in your genius zone (or log off early, lace up your sneakers, and hit the trails...whatever the day calls for) Why fear feels so lonely How

Is It Time To Trade In Our Daily Affirmations? While this episode might not exactly feel like snuggling into a Barefoot Dreams blanket with a hot cup of chai… ...you, my friend, are still in for a feel-good episode….technically speaking. ;)  Today, I’m sitting down with the leading voice in the personal development and transformational space, Mel Robbins, to talk about anxiety and entrepreneurship. And we’re getting real. Like, super real.  If you’ve been around for a while, you know I’m very open about my longtime battle with anxiety and depression -- and I found a kindred spirit in Mel. YES, Mel’s considered a thought-leader in the personal development industry.  YES, she’s an international bestselling author, TedX talk celebrity, and creator of the wildly popular “five second rule.”  But what you might not know about this larger-than-life figure is that Mel lived with anxiety, panic attacks, and untreated childhood trauma for 35 years.  Mel’s unique vantage point of battling some major mental hurdles while

How One Woman Turned Her Personal Tragedy Into A Digital Course With A Mission For Good My student, Bevin Farrand, is setting us ALL straight when it comes to the trips we’re not taking… ...the risks we’ve been avoiding... ...and the life we’re not living.  You see, after unexpectedly losing her husband and the love of her life, Bevin decided it was time to stop living on the sidelines of her life.  And she used her own life experience to create a framework that helps hundreds of others exit the sidelines, get in life’s game, and do the damn thing -- whatever that “damn thing” is to them. Which is how Bevin’s course, Take The Damn Trip, was born.  (How AMAZING is that course name, by the way?) In this episode, Bevin is hosting a LIVE workshop for you -- my OMME listener -- that will help you discover your “why”, your “yes”, and how to start living boldly.  She’ll also be sharing how she came up with her course idea and what she tweaked to make her same course convert at an even higher rate. This is one of tho

Digital Course Fails From a So-Called Professional (*facepalm*) Aaaah, bloopers. I love a good blooper in any form -- from America’s Funniest Home Videos to a Kristin Wigg outtake to a “fails” reel on Instagram.  But today the tables turn and it’s yours truly who’s in the hot seat. *GULP* I’ve experienced more blunders than I can count in my 13 years of online business and I’m sharing the best (or maybe worst) of them in this episode. From blacking out…  to being blacklisted from Zoom…  to getting a liiiiittle tipsy on Live video…  to welcoming students who hadn’t signed up for my course…  to drenching my team with tequila while live on camera…  I’ve had enough bloopers to last me a lifetime. So I want to dedicate this episode to all of you who think that, if you’re going to create and launch a digital course, it all has to go as planned.  Because these bloopers span from my early digital course days all the way to this year -- yep, 2021 where I, the expert, should have my you-know-what sorted out. No matter

An Exclusive Module-by-Module Sneak Peek Into My Signature Program In all my years of podcasting, I have never done this. I’ve NEVER revealed, detail by detail, what’s inside one of my paid products for my podcast listeners...until now. In this extra special, first-of-it’s-kind episode, I’m breaking my own rules and taking you inside my signature program, Digital Course Academy.  I walk you through my 8-figure-producing digital course -- module by module -- and explain exactly how Digital Course Academy helps my students create and launch their profitable digital course. I’ll be sharing the lessons, topics, modules, tech, and the mindset taught inside the program. Plus, I’m answering ALL your questions about DCA along the way. Including: What is DCA? Who’s right for DCA? What exactly does DCA teach? How long does it take to go through DCA (and when can I expect to have my course up and running?) Does DCA teach me the tech required to make it all happen? What kind of results do DCA students actually see

The Digital Course Industry Is BOOMING -- Here’s Why Not many of my friends understand what I do for work.  Do you ever feel this way? Even sweet Hobie -- who’s been around my business since the day it started -- can barely wrap his head around how I bring home a paycheck every month. (He’d probably say “It has something to do with online courses, entrepreneurs...and confetti, somehow.”) If you’re a digital course creator or you work in the online space, you know exactly what I’m talking about.  Which is why, in this episode, I’m spelling it out for the rest of the world -- what the heck is a digital course, exactly? I’m tackling the basics of digital courses, including: What constitutes a digital course?  Are digital courses ever called something else? How can a digital course work within a business? And my favorite -- what does a digital course make possible? (Hint: FREEDOM! Whatever way you take it...time, financial or lifestyle.) This episode is for those of you who are new to the idea of creating a

How Online Business Owner Joy Foster Made $1 MILLION From ONE Digital Course (And Why One Course > Than Multiple ) What if you offered just ONE product in your business?  As an online entrepreneur, you most likely have one of two responses... You either sighed a big sigh of relief. (I don’t have to do 40 things at once!) Or, I just made you really nervous. (But I HAVE to do 40 things at once!) Whatever camp you find yourself in, hear me out. I believe with all my heart that launching one digital course multiple times is the most effective and efficient way to generate significant revenue in your business.  And that might make you think, “But Amy, if you earn that kind of revenue from one digital course, you must be able to make EVEN MORE from MANY digital courses!” Nooooot exactly.  In fact, I’ll prove it to you! In this episode, I sit down with one of my DCA students and online business owner, Joy Foster. Joy made one million dollars by selling ONE digital course. Bananas, right?. And here’s the best part...

Online Entrepreneurs Tell All: Habits Edition I hate to admit it...but I’m a little bit nosey. I looooove getting a glimpse into the private moments and secret thoughts of people that I admire. I want to know what makes them tick, what makes it all work...and how I can get in on the good stuff! Well in today’s episode, I did a little bit of snooping...with permission, of course.  I reached out to a handful of my peers and asked them what their number one habit was for moving the needle forward as an entrepreneur.  I’m talking about some of the biggest movers and shakers in the online space -- Gabby Bernstein, Neil Patel, Zafira Rajan, Ryan Holtz, Tiffany Lee Bymaster, John Lee Dumas, and Luvvie Ajayi Jones. I wanted to know what habit actually mattered and made a difference when it came to building their online businesses.  Because let’s be honest...the point of role models is having something to emulate so you’re not having to reinvent the wheel. And you know we love keeping it simple around here. 

Getting Lost Online? Start With Your Branding Branding can seem like the online marketing equivalent of a Birkin bag... ...you’ve heard of it, you’re not totally sure what it is, but it seems like all of the big names are into it.  And I’m with you. Branding felt like a “nice to have” and I put it off for many years in my business.  But Ryan Holtz, my guest for this episode, and I are determined to convince you that branding is one of the greatest gifts you can give your business and your prospective buyers. I know, I know...bold statement. But we mean it. And here’s why... Your business’ brand answers the question, “What makes you different?” when you’re up against a sea of online competitors. It establishes what you stand for as a business. It helps your perfect customer find you and instantly know -- without a doubt -- that they belong in your world. And when they feel like they belong in your world, they stay in your world. Which is suuuuuper important because, according to stats from Outboard E

Glo Atanmo tells all about creating a passion led business and a blog that adds value to her business. Sometimes there’s a podcast guest that joins me on Online Marketing Made Easy and they leave me, well… speechless. Speechless because they live life on their own terms and their adventurous spirit can teach us a thing or two about this entrepreneurial life we might not have considered before.  Glo Atanmo is one of those people. Featured in Oprah Magazine, Conde Nast, Essence and more, Glo got her start at 16 when she purchased her first “big girl” domain and taught herself coding basics -- fast forward to today, a decade later, and she’s running a 7-figure business, traveling the world and blogging about it as she goes.  In this episode we talk about Glo’s tips for using a blog to build a business -- and yes, you definitely need to dust off your blog and get it back up and running -- she also tells the story of how she got her start with just $500 in her pocket, and what you need to know today about su

Get ready to access behind the scenes tips for book writing success. If you’re considering writing a book - whether it’s through traditional publishing or self-publishing - this episode is a must listen.  Grab a kombucha, iced coffee, or your favorite snack, and join me and Gabby as we talk about the steps you need to take when tackling the book writing process. In this episode we cover a lot of ground around what you need to know including: How to overcome the dreaded writer’s block Ways to think about turning your digital course into a book (it can be done!) How to access her FREE training “4 Secrets To Your Best Selling Book”  Let me tell you, this conversation was a journey! Whether book writing has been on your mind for a while, or you’re not sure if it’s the path you want to take -- this episode is the roadmap to help you take the leap and put pen to paper (even if it’s for a blog post only right now.)  Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

And the Not-So-Mysterious Breakdown of Free vs. Paid Content  Imagine how it would feel to show up to your next content creation sesh with clarity and confidence, knowing exactly what YOUR boundaries are between free and paid content.  Sounds amazing, right? Well, I’m going to show you how to finally let go of the white-knuckle fear of sharing your stuff for free. Because look, I get it. As an entrepreneur, it’s the ultimate rock and hard place.  Why would my audience ever be willing to buy from me if I’m teaching them concepts for free? How would they ever trust that I know my stuff if I don’t share anything with them until they fork over the cash?  That’s why I’m taking a page out of the book of my beloved Crime Junkie podcast and getting to the bottom of this great entrepreneurial mystery in this episode -- once and for all.  In this episode, I’m giving you the down-to-the-decimal details on:  How much free content you should be sharing with your audience (and I’m talking specifics!) 3 questi

People often ask me, “Amy, what’s the secret to your success?” and I always say that I live and die by systems. In fact, without systems... I could not have a multimillion-dollar business and still have a life. I could not have a four-day workweek and actually make money if I didn’t have systems. Forbes recently stated that when you create systems in your business you can save up to two work hours per day... that’s 240 hours a year! And that’s why today’s episode is so important. Because I want you to imagine what it would feel like to no longer be chasing a never-ending to-do list... and instead feel focused and confident as you create the business of your dreams. We'll talk about... The virtual filing system I swear by that actually saves me time How I make my project management program work for me, and not the other way around The number one communication tool I adore and the magic of SOPs Three ways to scale your business brilliantly If you want to know my secrets for going from a constant stat

Fear of charging too much? Yeah… we’re gonna talk about.  If you're ready to convert more clients and boost your sales processes, this podcast episode is your blueprint.  Join me as I connect with Jereshia Hawk, business coach, sales expert, and framework phenom when it comes to knowing when to sell, perfecting what to charge, and creating consistent revenue streams. Jereshia has helped over 350 entrepreneurs double their package prices, convert more sales calls, and increase their revenue growth within 12 months. Plus, she’s a huge advocate for women of color in leadership positions which is part of her entrepreneurial WHY.  During our chat, Jereshia talks about the 10 questions to know exactly how much more you should be charging. Questions we should all answer that are simple, straightforward, and get results.  I had sooooo many questions for Jereshia and I think you’re going to love the takeaways she gives as we go through them all. Get ready for note taking goodness and tips for *finally* knowing j

Are you ready to boost your sales and crack the code on customer conversions?  Ask any copywriter about sales pages and they’ll tell you: it takes a lot of tinkering to crack the sales conversion code. That said, after our last Digital Course Academy launch -- I think we might have actually done it and I’m spilling all the beans about it. In this podcast episode, you’ll learn exactly what widgets we used and strategies we implemented to keep eyes on the DCA sales page for over 5 minutes. That’s a lifetime when it comes to viewer stats. It also means that the sales page is working wonders when it comes to keeping leads engaged. As an online business owner, I want you to have knowledge about the little things that made a big difference in our latest launch conversions (so you can use them too!) -- things like: A customizable widget that helps potential students, customers, and clients get all of their burning questions answered face to face The one section every sales page needs to help customers feel

Get ready to tackle the creativity time crunch and discover the little known framework that I use in my business to produce content.  Let’s be honest: social media, podcasts, newsletters, sales pages and everything else you need to run your business can take a ton of time out of an already busy day.  Just when you think you’re caught up, your content calendar sends a reminder and you’re back at it again.  Sometimes it may feel like you’re always “behind” in your business. You’re in good company -- many entrepreneurs just like you are in the same boat. That’s why in this podcast episode, I tackle the content time crunch so you can start speeding up the production process and start standing out online. Not only will you get some behind-the-scenes sneak peeks on how we write podcast episodes, social media and more but you’ll also get the inside scoop on: How this framework can be used for anything you’re creating so it’s compelling and creates flow and clarity Ways you might be missing out on consistency

If you’ve ever thought about how it might look to work less days in your business, check out the experiment my team and I are in the middle of testing. When I first pitched the shorter work week idea to my leadership team, well… I was met with crickets. The idea of the work week happening only Monday through Thursday felt a bit unattainable. And while I was really excited about the idea myself, I know the team’s concerns were valid and so we agreed to try it for 90 days as an experiment.  Right now we’re 60 days in, and have uncovered some really interesting stuff that I wanted to share with you.  Since I’m a big believer in going first and showing what’s possible for you, it’s my hope that this episode helps show you what you need to know about the 4-day work week process -- especially if you’ve been thinking about ways to add more time back into your week.  You’ll also learn more about: WHY a shorter week was something I wanted to implement and how our team why might spark some ideas for you Process