Saas Sessions With Sunil

Synopsis

Subscribe to SaaS Sessions with Sunil. India's first SaaS focused podcast. Taking a deep dive to SaaS with the industry experts. Are you working in SaaS? Have a story to share? Let's talk.

Episodes

  • Work remotely like a pro ft. Meera Sapra, Product Manager at Zoho

    Work remotely like a pro ft. Meera Sapra, Product Manager at Zoho

    07/11/2020 Duration: 32min

    I believe many of us are working remotely now because of Covid. But something interesting about our today’s guest is that she’s working remotely before it was cool. Meera Sapra joined Zoho in 2008 as their first remote employee. And she’s been working remotely for the past 12 years now. In this episode, we discussed how Meera managed to work remotely in 2008. How did she tackle the daily workflow?  She also explains the challenges she faced and how did she overcome them. We also discussed, how can you build a good relationship with your team even when you're working remotely. Connect with Meera on LinkedIn - https://in.linkedin.com/in/meerasapra

  • Upgrading customer service with AI ft. Vartika Verma, VP of Global Marketing at Yellow Messenger

    Upgrading customer service with AI ft. Vartika Verma, VP of Global Marketing at Yellow Messenger

    30/10/2020 Duration: 32min

    In this episode, we hosted Vartika Verma, VP of Global Marketing at Yellow Messenger. It's a conversational AI platform that helps enterprises automate their core business functions - Sales, Marketing, ITSM, Customer Support, Procurement, and more. With over 14 years of experience, she’s previously worked with companies like Payoneer, Hike Messenger, DirectI, and more. We talked about the current state of customer service in India and how can you supercharge it with AI Chatbots? She also shares how different brands are using AI chatbots for customer service differently. Are AI bots replacing humans or aiding humans at their job? Listen to what Vartika has to say in this episode. Connect with Vartika on LinkedIn - https://www.linkedin.com/in/vartikaverma/ Check our Yellow Messenger - https://yellowmessenger.com/

  • Unscripted Sessions with Sharmila Sundaram, CEO at Corefactors

    Unscripted Sessions with Sharmila Sundaram, CEO at Corefactors

    21/10/2020 Duration: 26min

    In this episode, we hosted Sharmila Sundaram, CEO at Corefactors to talk about her journey with Corefactors. We discussed how they're selling in India and scaling up. We also discussed hiring the first few people for the company. Connect with Sharmila - https://www.linkedin.com/in/sharmilas16/ Check out Corefactors - https://www.corefactors.in/

  • State of SaaS in India ft. Priya Mohan from the leadership team at Venture Highway

    State of SaaS in India ft. Priya Mohan from the leadership team at Venture Highway

    16/10/2020 Duration: 30min

    In this episode, we hosted Priya Mohan from the leadership team at Venture Highway. Priya has been an entrepreneur for the last 8 years. In 2012, she co-founded Vidyartha, an edtech platform that she exited successfully to Bujy’s. Prior to that, she spent 9 years in the investment banking space. Connect with Priya on LinkedIn - https://www.linkedin.com/in/priyamohan246/ Check out Venture Highway - http://venturehighway.vc/

  • Unscripted Sessions ft. Max Armbuster, CEO of Talkpush

    Unscripted Sessions ft. Max Armbuster, CEO of Talkpush

    11/10/2020 Duration: 21min

    In this episode, we hosted Max Armbuster, CEO of Talkpush. Connect with Max on LinkedIn - https://www.linkedin.com/in/maxarmbruster/ Check out Talkpush - https://talkpush.com/

  • Unscripted Sessions ft. Arjun Pillai, Founder amp CEO of Insent.ai

    Unscripted Sessions ft. Arjun Pillai, Founder & CEO of Insent.ai

    05/10/2020 Duration: 31min

    In this episode, we hosted Arjun Pillai, Founder & CEO of Insent.ai to talk about his entrepreneurial journey with Profoundis. Fun fact about Profoundis, it was the first-ever product exit in Kerala's history. We talked about Arjun's early days of starting up, scaling, and the exit. We also discussed his newest venture, Insent.ai, and how it's taking on the wave of conversational marketing platforms. Connect with Arjun on LinkedIn - https://www.linkedin.com/in/rarjunpillai/ Check out Instent.ai - https://insent.ai/

  • How to plan your B2B marketing investment for the best ROI? ft. Bharath Gaddam, Founder of Data POEM

    How to plan your B2B marketing investment for the best ROI? ft. Bharath Gaddam, Founder of Data POEM

    27/09/2020 Duration: 35min

    How do you decide to spend your marketing budget? Do you tend to repeat your last year's plan? Or do you experiment? How can you be sure which part of your marketing strategy has the highest return on sales? How much should I invest in which channel? Which media gives me the highest ROI? What is the most cost-effective campaign? If you don’t know what’s working and what’s not, it’s hard to plan for the future. If you have asked these questions to yourself, and wondering what are the answers to them, then you’re listening to the right podcast. Because in this episode, we hosted Bharath Gaddam, Founder of Data POEM to answer all these questions and more. Connect with Bharath on LinkedIn - https://www.linkedin.com/in/bharath-gaddam-3355a821/ Check out Data Poem - https://datapoem.com/

  • How to setup partner marketing for B2B SaaS company? ft. Scindia Balasingh, Head Of Marketing - Global ISV Partnerships at Freshworks

    How to setup partner marketing for B2B SaaS company? ft. Scindia Balasingh, Head Of Marketing - Global ISV Partnerships at Freshworks

    23/09/2020 Duration: 34min

    In this episode, we hosted Scindia Balasingh, Head Of Marketing - Global ISV Partnerships at Freshworks to talk about setting up partner marketing for a B2B SaaS company. Scindia started at Freshworks just a year ago in 2019, and their team was awarded as the best performing team in the org. Prior to Freshworks, She was the Head of Marketing at Redington India. We talked about why this channel is a great channel to generate revenue and increase the retention of your customers. Additionally, Scindia shares how to do GTM with your partners. Lastly, she shares her tips which are useful for any business just starting up with a partner marketing channel. Connect with Scindia on LinkedIn - https://www.linkedin.com/in/scindia-balasingh-084301144/

  • State of SaaS in India ft. Anand Datta, VP at Nexus Venture Partners

    State of SaaS in India ft. Anand Datta, VP at Nexus Venture Partners

    18/09/2020 Duration: 36min

    In this episode of State of SaaS in India, we hosted Anand Datta, VP at Nexus Venture Partners. Anand is passionate about helping entrepreneurs build high impact enterprises. He believes in the immense scope that “Bharat” presents for innovative India specific models. Connect with Anand on LinkedIn - https://www.linkedin.com/in/ananddatta/ Follow Anand on Twitter - https://twitter.com/Anand_datta

  • How to evolve marketing from $1m ARR to $10m ARR? ft. Karishma Rajaratnam, Head of Growth at ChartMogul

    How to evolve marketing from $1m ARR to $10m ARR? ft. Karishma Rajaratnam, Head of Growth at ChartMogul

    11/09/2020 Duration: 22min

    In this episode, we hosted Karishma Rajaratnam, Head of Growth at ChartMogul (previously Head of Growth at Chargebee) to talk about the evolution of marketing from $1m ARR to $10m ARR. We discussed the strategies that you can implement when you're on the 1-10 journey and also when you're at $10m ARR. We covered persona segmentation, determining product-channel fit, and figuring out new personas when you evolve. Connect with Karishma on LinkedIn Follow Karishma on Twitter

  • How to manage the impact of Covid-19 on B2B revenue generation? ft. Vikas Potta, VP of Sales at FusionCharts

    How to manage the impact of Covid-19 on B2B revenue generation? ft. Vikas Potta, VP of Sales at FusionCharts

    07/09/2020 Duration: 34min

    In this episode, we hosted Vikas Potta to talk about how he managed the impact of Covid-19. Vikas is the VP of Sales at FusionCharts. FusionCharts helps you build beautiful charts for your web and mobile apps. Started in 2003, It’s one of India’s very first SaaS company. It now serves more than 28K customers globally. Prior to FusionCharts, Vikas was a founding member at Zepo, an eCommerce platform. He explains how he and his team were impacted by Covid-19 and how they managed to sustain the growth. They also saw a rise in renewals and expansion, so the did few activities to fuel those deals. Vikas shares the strategies that worked for him during these uncertain times in this episode. Tune in now! Connect with Vikas on LinkedIn Check out FusionCharts

  • How to manage a global B2B pipeline generation during uncertainty? ft. Francois Kulik, Head of Global Pipeline Generation at Algolia

    How to manage a global B2B pipeline generation during uncertainty? ft. Francois Kulik, Head of Global Pipeline Generation at Algolia

    05/09/2020 Duration: 34min

    In this episode, we hosted Francois Kulik, Head of Global Pipeline Generation at Algolia to talk about how he manages the global B2B pipeline for Algolia. He also tells how his teams' collaboration with marketing helped them achieve more during this pandemic. Pipeline prediction is hard, but Francois tells us how he does it at Algolia.  All this and more in this episode. Connect with Francois - https://www.linkedin.com/in/francois-kulik-b161735/ Check out Algolia - https://algolia.com/

  • How to pivot B2B field marketing to drive revenue in the digital world? ft. Anish Thambi, Director of Field Marketing at Automation Anywhere

    How to pivot B2B field marketing to drive revenue in the digital world? ft. Anish Thambi, Director of Field Marketing at Automation Anywhere

    02/09/2020 Duration: 44min

    In this episode, Deepika Vani from Whatfix hosted Anish Thambi, Director of Field Marketing at Automation Anywhere to talk about the status of field marketing in 2020. Anish talks about how they pivoted their events for the digital world and saw a great rise in demand and brand. He also shares different activities and campaigns that Automation Anywhere did to drive this demand, which largely impacted their revenue. How sustainable is this new model for events? Will everyone adapt to it? Find out more in this episode with Anish. Connect with Anish - https://www.linkedin.com/in/anishthambi/ Connect with Deepika - https://www.linkedin.com/in/deepikavani/

  • How to evangelize your product? ft. Aadil Bandukwala, Director APAC Field Marketing at HackerRank

    How to evangelize your product? ft. Aadil Bandukwala, Director APAC Field Marketing at HackerRank

    30/08/2020 Duration: 34min

    In this episode, we hosted Aadil Bandukwala, Director APAC Field Marketing at HackerRank to talk about evangelizing your product. Aadil was previously the Chief Evangelist at Belong. He explains what is product evangelism and how it differs from branding. If you're new to this, he also tells us how can individuals/companies can get started with product evangelism.  All this and more with Aadil in this episode. Connect with Aadil - https://www.linkedin.com/in/aadil/ Follow on Twitter - https://twitter.com/aadil

  • How to overcome a growth plateau? ft. Kevin White, Head of Marketing at Retool

    How to overcome a growth plateau? ft. Kevin White, Head of Marketing at Retool

    26/08/2020 Duration: 34min

    In this episode, we hosted Kevin White to talk about overcoming growth plateaus. Kevin is currently the Head of Marketing at Retool. Retool is a fast way to build internal tools. You can use their Drag-and-drop building blocks and connect them to your databases and APIs to build your own tools, instantly. Previously, he was heading Growth marketing function at Segment, which is one of the leading customer data platforms. To start with, Kevin explains what's a growth plateau and his experience with reaching a stagnated growth stage. He also shares tips on how he overcame those plateaus and shares a tried & tested way of foreseeing the plateau.  We also discussed, "Growth at all costs mindset" - good or bad? Connect with Kevin - https://www.linkedin.com/in/kevbosaurus/ Check out Retool - http://retool.com/

  • How to manage social media? ft. Vaidehi Murthy, Social Media @ Dunzo

    How to manage social media? ft. Vaidehi Murthy, Social Media @ Dunzo

    22/08/2020 Duration: 33min

    In this non-saas episode, we hosted the Vaidehi Murthy, Social Media @ Dunzo, aka queen of puns. We discussed how brands should manage their social accounts. Vaidehi tells us stories about how they do it at Dunzo. We also talked about using social media for sales and accelerating your funnels too. All this and much more in this episode with Vaidehi. Follow her puns - http://twitter.com/butvai

  • Scaling up the partnerships channel ft. Ketan Pandit, Director of Global Partner Marketing at CleverTap

    Scaling up the partnerships channel ft. Ketan Pandit, Director of Global Partner Marketing at CleverTap

    18/08/2020 Duration: 20min

    In this episode, we hosted Ketan Pandit, Director of Global Partner Marketing at CleverTap. We discussed what different roles the partnerships function plat at different stages of the company.  Then we talked about how CleverTap scaled up their partnerships channel. Connect with Ketan - https://www.linkedin.com/in/ketanpandit/ Checkout CleverTap - https://clevertap.com/

  • Developing a winning GTM strategy ft. Yoni Solomon, Director of Product Marketing amp Strategy at G2

    Developing a winning GTM strategy ft. Yoni Solomon, Director of Product Marketing & Strategy at G2

    11/08/2020 Duration: 26min

    Welcome to the first episode of Season 3 of the podcast! In this episode, we hosted Yoni Solomon, Director of Product Marketing & Strategy at G2 to talk about building a winning GTM strategy. Yoni Solomon is Director of Product Marketing & Strategy at G2 (formerly G2 Crowd), the world's largest marketplace for B2B technology. He has spent a decade launching new products, partnerships, and acquisitions for Chicago's top SaaS companies, including Vibes ($45M raised in 2016), and PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago in 2018). Check out the GTM Playbook by Yoni - https://learn.g2.com/go-to-market-playbook Product Marketing Personas - https://festival.productmarketingalliance.com/talks/the-5-key-product-marketing-personas-behind-an-award-winning-go-to-market-team/ Connect with Yoni - https://www.linkedin.com/in/yonisolomon/ 

  • [Special Episode] Unscripted Sessions with Sunil Neurgaonkar

    [Special Episode] Unscripted Sessions with Sunil Neurgaonkar

    20/07/2020 Duration: 01h12min

    In this episode, we're celebrating 50 episodes on the show. Anuj Adhiya hosted me, Sunil, on the show. We discussed my journey, learnings, and failures with respect to this podcast and my career.  Tune in to this special episode and let me know if you liked it. Thank you all for supporting the podcast. :)

  • Unscripted sessions with Abhijeet Vijayvergiya, Cofounder amp CEO of Nektar.ai

    Unscripted sessions with Abhijeet Vijayvergiya, Cofounder & CEO of Nektar.ai

    12/07/2020 Duration: 38min

    In this episode, I hosted Abhijeet Vijayvergiya, the former President and Managing Director at Capillary Technologies to talk more on sales productivity and his new startup, Nektar.ai Abhijeet and his team are building a cutting edge AI-driven SaaS product, that will change the way salespeople sell today and will help more them to sell more! Connect with Abhijeet - https://www.linkedin.com/in/abhijeet-vijayvergiya-2571056/ Check out Nektar.ai - http://nektar.ai/

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