Garlic Marketing Show

Nate Kennedy, Digital Media Tycoon, and CEO of Optimized Assets, Inc., masterminded a shift from heading a thriving seven-figure digital marketing agency to orchestrating a media company that emphasizes lifestyle over profits. Uncover the audacious strategy of declining $25k per month clients and the art of crafting cash-attracting newsletters.Navigate the challenges of shadow bans and algorithms, distinguish between newsletter business and mere list building, and unlock the secret to a one-step funnel process that captured 3 million subscribers. Tailored for forward-thinking digital marketers, agency leaders, and entrepreneurs hungry for actionable insights into aligning business strategy with personal aspiration, and harnessing the power of email marketing for unparalleled success.What You’ll Learn:The challenges of handling $20k per month clients Turning Down Big OpportunitiesBuilding a Lifestyle-Centric Media CompanyUnderstanding Newsletter vs. List BuildingTwo Profit-Driving Newsletter Types: Identi

James Robert Lay, CEO of Digital Growth Institute and expert in digital marketing for financial brands, examines AI's impact on financial services. From the significance of July 5th, 1994, and May 18th, 1995, to insights from Napoleon Hill, Lay explores the differences between financial anxiety and stress, emphasizing the health toll and strategies to transform financial beliefs. He addresses the profiles of financial brand leaders, the importance of IQ vs AQ vs EQ, and strategies to bridge education and action. Lay also uncovers the community's real meaning, financial leaders' impostor syndrome, and what it takes to leverage AI effectively. With a focus on content, the mere exposure effect, and the art of grabbing attention, Lay provides a roadmap to financial marketing success in the AI era.What You’ll Learn:The Framing of 1994: Understanding the historical context of technological and financial evolution.Why July 5th, 1994, and May 18th, 1995, were so ImportantThe Difference Between Financial Anxiety and F

In this episode, Kristaps Brencans, AKA "Chris," the SEO expert and CEO of On the Map, reveals the untapped potential of SEO for law firms. He emphasizes the significance of investing in SEO to attract a steady flow of leads and explores the benefits of local SEO and Google Business Profiles.To create a winning strategy, Chris suggests targeting strategic keywords, building a strong content bank, and acquiring quality backlinks to enhance domain authority. Leveraging AI accelerates content creation and boosts creativity with captivating title tags and headings.With a perfect blend of AI and human touch, law firms can unlock explosive growth, gain a competitive edge, and dominate local markets.What You’ll Learn:Content Strategy for SEO SuccessBacklink Building: Improve Domain Authority for RankingsAI in Content Production Balancing Speed and Human TouchFocusing on Specific Terms for SEOUse of Catchy Tags for More ClicksLocal SEO Strategies: Geogrids for Area-Specific VisibilityTransparency and AccountabilityDi

Explore the Untapped Potential of Hispanic Digital Marketing with Liel Levy of Nanato Media! Discover the Top 5 Targeting Segments for Latinos, learn the secrets of effective YouTube Hispanic Marketing, and understand the crucial difference between Translation and Transcreation. Unlock the most valuable Keywords and get the Ultimate Video Content Hack for engaging the rapidly growing Hispanic Market.Don't miss the chance to boost your Click-Through Rates and avoid common mistakes in Latino Marketing. What You’ll Learn:Hispanic Digital Marketing Opportunities ExploredThe 5 segments of Targeting LatinosDigital Marketing's Hispanic Market PotentialTop Search Network for Latino MarketingClick-Through Rates' Value in the Latino MarketHuge Opportunity in YouTube Hispanic MarketingThe Biggest Mistake in Hispanic MarketingTranslation vs. Transcreation  the MOST valuable Keywords in the Hispanic MarketVideo Marketing Tips for the Hispanic MarketUltimate Video Content Hack for HispanicsConnect with Liel LevyW

Bill Fukui, Senior VP Business Development of MedShark Digital and with over 25 years of experience in Plastic Surgery SEO and marketing, joins us for an insightful discussion.Explore the groundbreaking work in onsite optimization during Google's beta stage, the timeless 80/20 rule of digital marketing, and the nuanced truth of long-form content for SEO. Uncover the importance of delivering the right content, ADA compliance for videos, and the evolving trends in video marketing for 2023. Learn about innovative strategies such as the “Selfie Page” for building website authority, mixing video content effectively, and how these led to a 20% to 200% increase in marketing metrics.What You’ll Learn:The First Agency doing Onsite optimization when Google was in the beta stageThe 80/20 rule of Digital Marketing with 25 years of experienceThe half-truth of long-form content for SEOKey for legal video marketingWhat's more important than SEO for your business?Video Marketing Trends for 2023When to do in-depth marketing c

Join us as we welcome Dr. Paul Zak, a renowned Professor, Speaker, Founder & Chief Immersion Officer, and the brilliant mind behind the book "Immersion: The Science of the Extraordinary and the Source of Happiness." Explore groundbreaking insights into neuroscience, including uncovering the brain's valuation mechanism and the application of immersion for mental health improvement. Discover Dr. Zak's innovative techniques for predicting hit songs with 97% accuracy, the unique power of superfans, and the importance of screen size and view length in digital marketing. Delve into personalized experiences with Four Seasons, face reading, emotion-based value organization, and the 30-second dissipation effect. Learn practical tips for charities, and marketers, and how immersion leads to happiness and longevity. Visit besttuesdayever.com for a comprehensive exploration of these revolutionary techniques.What You’ll Learn:Uncovering the Brain's Valuation MechanismDeveloping Neuroscience as a ServicePredicting Hit S

Join Mike Caldwell, an Empathic Marketing Specialist, as he delves into his transformative journey from a challenging setback to marketing prowess. Discover the link between Russel Brunson and a Bouncing House, and how a strategic video skyrocketed a Bootcamp Gym's ROI to 36:1. Dive into the core principles of 'Empathic Marketing,' the pitfalls of Funnel Hacking, and Mike's unique methods for website conversion. Unravel Mike's Double Double Guarantee and insights on overcoming limiting beliefs in offers. Plus, authors, get ready for three innovative ways to monetize your book!What You’ll Learn:Empathic Marketing as the New Age of Customer-Centric StrategiesMike Unique Double Ds Approach for Maximum Marketing ImpactHow a Crappy Shot Video Case Story That Took a Bootcamp Gym from Failing to Fabulous with a 36 to 1 on Ad SpendWhat’s Not Working and Why His Next Campaign FailedWhy Funnel Hacking FailsTransforming Website ConversionIdentifying False Limiting Beliefs to Improve OffersThe 3 Ways Authors Can Make Mor

Unlock expert insights on PPC strategies with Justin Rondeau, a marketer extraordinaire, martech enthusiast, and Co-Owner & President of InvisiblePPC. From the challenges digital agencies face on Google Ads to the industries where PPC underperforms, Justin's expertise illuminates key aspects. Learn the ultimate PPC success formula, uncover the real story behind attribution, and get firsthand accounts of investments like Performance Max. Join us to elevate your PPC game with insights from an industry leader.What You’ll Learn:The Problem with Working with Big SaaSWhat Justin Loves About PPCThe Businesses That Should Be Getting into PPCThe FORMULA for Ultimate PPC SuccessThe One Thing You Need to Make Sure of in Your PPCThe Two Segments That Are Perfect for PPCThe Length of the Sales Cycle That Doesn't WorkThe Industry Justin Won't Work WithThe Surprising Industry Where PPC Never WorksWhy Digital Agencies Don't Succeed on Google AdsThe Gamechanger for PPC Campaigns in Daily WorkThe Unsexy Thing That You Shou

Dive into the world of YouTube marketing with Tom Breeze, Owner of Viewability, YouTube Advertiser, Author, Trainer, Consultant & Investor, and an industry expert with a decade of experience in YouTube and Google ads. Tom shares valuable insights on maximizing your ad spend and transforming your YouTube channel with longer-form, educational content. Discover the key to attracting high-quality leads, the potential of infeed video ads, and the power of Tom's seven-step AGI Educate model. We also delve into the challenges of attribution and scaling and introduce x-ray.io, a tool for optimizing video performance. Watch now to enhance your YouTube strategy and drive business growth. What You’ll Learn:Maximizing Engagement with Longer-Form ContentMaking Your Ad Spend Work For YouThe Importance of High-Quality LeadsUnlocking Promotions with Infeed Video AdsFinding Success in Niche Markets on YouTubeLaunching Your YouTube Journey: Content, Keywords, and RetentionCreating Effective Videos with the AGI Ed

In this episode of the Garlic Marketing Show, we had the pleasure of hosting a genius marketer, Kasim Aslam, CEO of Solutions 8, Co-Founder of DrivenMastermind.com and a Co-Host of Perpetual Traffic Podcast, as he reveals how investing $200K per month on YouTube outperforms all other lead acquisition strategies. Discover their secret to harnessing the power of YouTube's vast data, creating compelling value-driven content, and generating high-quality leads. This episode will change the way you view traditional advertising, showing you why YouTube should be your #1 focus. Don't miss the insights on their innovative long-tail strategy, the power of case stories, and the launch strategy that skyrocketed their book to success. Watch now!What You’ll Learn:Mastering YouTube Ads: Kasim's $200K Monthly Investment JourneyCrucial Client Insight: An Essential Question for Optimal Marketing StrategyOrganic YouTube Strategy for Sustainable SuccessBook Promotion Genius: YouTube Strategy That Hit Number One RankingWhat are t

Are you ready to unlock the future of digital marketing?Alex Melen, the Co-Founder of Smart Sites, shared his expertise on digital marketing in a captivating episode of the Garlic Marketing Show. Focusing on his book "Automotive Search Marketing," Melen emphasizes the importance of SEO and pay-per-click marketing for client acquisition. He also explores the impact of YouTube as a powerful advertising platform and discusses the potential role of chat GPT in the future of Google search. Notably, Melen highlights the risks and rewards associated with chat GPT, including its ability to generate content in various styles and the challenges of input ownership. With insights on the evolving search landscape and the transformative potential of chat GPT, this episode is a must-listen for marketers and business owners seeking to unlock the future of digital marketing.What You’ll Learn:What's Brewing in the Realm of Google?Decoding the Enigma: Virtually Hacking Google's Algorithm for SuccessThe Secret to Better Rankings

Are you a leader, a business leader, business owner who's stuck in your consulting services, maybe working too hard, or not getting paid enough?Uncover the secrets behind Mandi Ellefson, Founder of Hands-Off CEO and author of the renowned book, 'Hands-Off CEO,' and her unique approach that empowers companies to break free from the limitations of their own success. This approach propels them toward remarkable growth while maintaining an exceptional quality of work and personal life.From navigating the intricacies of complex services to captivating high-value clients through the art of storytelling, Mandi shares invaluable insights on how to scale your consulting agency without compromising on excellence. Join us as we embark on a transformative journey, uncovering the keys to sustainable growth and unparalleled success.What You’ll Learn:The Cause of 80% of the Problems in Scaling and the "Positioning" Shift That Is Key to ScalingWhy CEOs Giving up Quality or Personal LifeStrategies for Raising Prices While Del

Unleash the Power of Outbound Marketing! Dive into outbound marketing with Rob Hawk on the Garlic Marketing Show! Rob reveals B2B success stories, leveraging LinkedIn for mega-deals, and the 4 pillars of winning campaigns: targeting, messaging, a solid call to action, and sales meeting strategies. Discover the power of video for trust-building and get top tips for consistent results. Unlock the secrets to B2B success today! Tune in now and learn the secret to skyrocketing your B2B sales by establishing strong connections and driving conversions! What You’ll Learn:Why Linkedin Is WorkingCracking the Code of Waking up to a Booked Sales Calls or Booked CallsFinding the Smallest Hinge that Swings the Biggest: Secrets of Outbound Success$2 million Recruiting Opportunity Comes OutboundOvercoming IT Challenges: How to Secure 20 Deals in the First MonthThe Right Way to Ask for a Sales ConversationDo you have an emotional problem preventing $ 10 million in salesTurn around LinkedIn spamAn inexpensive way to learn the

In this episode, we delve into the growing importance of website translation in our increasingly global market. Discover the expertise of Evan Kramer, CEO of Motion Point, a leading company with over 20 years of experience in the field, and the significance of brand promise and budget in determining translation quality. Explore the benefits and complexities of AI in the translation process, the nuances of video translation, and YouTube's new multilingual dubbing feature. Learn about the two main methods of managing translation and the rising demand from regional businesses. Beware the pitfalls of poor translation and realize the vast SEO potential it holds for global businesses. Don't miss out on this enlightening discussion!What You’ll Learn:Translation ROI: How Can Unlocking Global Reach and Revenue Transform Your BusinessThe High Cost of Quality TranslationThe Danger of Poor Translation to Your Brand Experience How Can AI Supercharge Quality and Cut Costs?The Legal Reasons You Need to Translate your w

Discover the game-changing secrets to skyrocket your e-commerce success!Join us in this captivating podcast episode as we delve into the revolutionary world of crypto, uncover the art of profitability optimization, and master the strategic realm of advertising. From untapped opportunities to client comeback stories, this episode is packed with inspiring insights and proven strategies shared by the brilliant William Harris, Founder, and CEO of Elumnyt.Get ready to unlock your e-commerce potential and take your business to new heights.Tune in now and embark on an exhilarating journey to e-commerce greatness!What You’ll Learn:Igniting E-commerce Growth: Exploring the Potential of Crypto and NFTsHow Increasing Revenue Can Destroy Profit Margins in an Ecomm CompanyThe Exit Door Effect: Making Client Departures Seamless and Welcoming Their Return.Unlocking E-commerce Success: Understanding the Two Parts of ProfitabilityProfits First: Why Optimizing for Profitability Outweighs Revenue in E-commerce.Touchpoints and A

Join Nancy Calabrese, Founder of One of a Kind Sales, as she unveils the secrets to successful outbound sales and follow-up. Learn the power of human connection, standing out from the competition, and elevating your sales game. Get ready to elevate your sales game with their focus on building relationships, understanding client needs, and using metrics for success. Don't miss it!What You’ll Learn:Achieving 300 Appointments in One Year: Nancy's Success Story RevealedKeeping the Cold Calling Team Fired Up: Nancy's Motivation TechniquesFrom Novice to Expert: Nancy's Training Process for Outbound SalesHiring Winners: Nancy's Sales Methods for Recruiting Top TalentUnlocking the Secret Sauce Script: Hiring Great Salespeople with NancyThe Game-Changing Questions: Nancy's Interview Techniques RevealedMetrics That Matter: Tracking Success in Your Outbound Sales TeamDebunking the Research Myth: The Truth About Sales PreparationSetting Appointments with Precision: Unraveling the Rule of SuccessQuality over Quantity: Di

Join Jordan Ostroff, President of LegalEase Marketing and Managing Partner of Jordan Law Fl, on an exciting episode of The Garlic Marketing Show as he reveals the secrets to developing a completely legal marketing strategy. Understand why a holistic approach is crucial and how it simplifies decision-making and boosts success. Uncover the challenges faced in legal marketing and the signs that indicate a need for reevaluation. Jordan shares a simple process for creating a powerful strategy, starting with the end result and working backward. Don't miss this thrilling podcast that will revolutionize your legal marketing efforts. Tune in now for an engaging and captivating discussion!What You’ll Learn:Creating an Effective Lawyer Strategy: A Comprehensive GuideDoubling Your Ad Spend Return: The Ultimate Tactic RevealedThe #1 Key to Improve Law Firm Marketing ResultsMastering Retargeting: A Simple Strategy for Maximum ImpactAvoiding Common Website Mistakes: A Must-Know Guide for LawyersConnect with Jordan Ostroff:W

Are you struggling to assemble the perfect marketing team for your company? Look no further, as you won't want to miss the Garlic Marketing Show's interview with Noel Andrews, CEO and Owner of JobRack, the best remote talent from Eastern Europe.As an expert in connecting businesses with remote workers, Noel shares invaluable insights on how to build the perfect marketing team. He emphasizes the biggest mistake companies make when hiring remote workers and provides a solution: slowing down the hiring process and creating a role scorecard. By outlining specific metrics and KPIs, companies can ensure they find the right candidate who can execute strategies effectively. Whether you're struggling to find the right marketing talent or looking to optimize your hiring process, this episode is a must-watch for any company seeking to assemble its dream marketing team. What You’ll Learn:The Right Way to Hire Marketing VAs and Remote Workers: Key TipsAvoid the Biggest Mistake in Hiring a Remote Working Team: Expert Advic

Are you interested in scaling up your business using paid advertising?Luke Charlton, the founder of LukeCharlton.com, is an expert in crafting successful offers and scaling ad campaigns. Luke shares valuable insights and strategies that can help high-ticket service professionals take their businesses to new heights. With fascinating anecdotes about his own journey in the industry, Luke's enthusiasm and knowledge shine through in this engaging and informative podcast. Whether you're just starting out or looking to take your business to the next level, the Garlic Marketing Show with Luke Charlton is sure to inspire and inform.Get ready to learn how to build compelling offers, craft effective messaging, and scale your ad campaigns like a pro!What You’ll Learn:Scaling Ad Campaigns: Insights from Paid TrafficThe Power of Copywriting: Why it's the Most Important Marketing SkillCrafting Effective Offers: A 7-Step Framework for Success"How to Craft Effective MessagingScaling High-Ticket ServicesHow Changing One Sente

Do you run a digital marketing or creative agency, but find yourself struggling with profitability? It's a common issue, but there's a solution!Marcel Petipa, CEO and Co-Founder of Parakeeto, specializes in helping agencies like yours measure and optimize profitability, leading to better work, culture, and investments.Imagine growing your agency by 56% in just one year and tripling your profitability in 18 months! Don't let financial constraints hold you back from aligning with your agency's values and making meaningful choices. Get ready to unlock the potential for growth and success!What You’ll Learn:Data Analysis: The Key to Increased Profitability and Less Overtime for Teams.How Marcel Helped a Client Triple Their Profits in Just 18 Months!Clarity on Timeline Estimates and Financial Accrual: TheKeys to Measuring Profitability.Metrics and KPIs: Are You Measuring the Right Things?The Most Important Metric for Business Profitability: Is Yours Above 50%?Delivery Costs, AGI, Billable Rate, and Utilization: The