Garlic Marketing Show

On this episode of the Garlic Marketing Show, Michael Rosbrook, a direct response marketing expert, shares his insights on successful marketing strategies in this YouTube video. Michael emphasizes the importance of optimizing a Google Business Profile, as well as direct mail based on the IRS's PTIN database every month and the importance of teams answering the phone quickly and following up consistently. He grew his successful, multi-million dollar tax resolution practice by constantly marketing through Facebook and YouTube ads, direct mail, and content marketing. Michael's strategy to acquire new clients was to go negative in spending if necessary, as long as he knew the lifetime value of each client and their ascension ladder. Discover the importance of having an understanding of cost per lead, cost per acquisition, and lifetime value, never taking your foot off the gas pedal, utilizing direct mail (3 times), optimizing referral sources, and learning the business of tax resolution.What You’ll Learn:Consiste

If you're looking to gain valuable insights into successful marketing strategies for financial institutions, you won't want to miss the Garlic Marketing Show's interview with Mark Arnold, the president of On the Mark Strategies! As an accomplished branding expert and VP of Marketing, Mark has worked with multiple credit unions and banks to help them grow and succeed through strategic planning, storytelling, and video case stories. He has achieved notable successes, including an 80% increase in NPS for one bank and helping a credit union win Marketer of the Year. Mark discusses the latest trends, branding insights, and effective training methods for staff, providing a wealth of valuable information for anyone in the industry. So tune in to gain insights from Mark Arnold and elevate your marketing game!What You’ll Learn:Boost Landing Page Conversion Rates by 80%Tips for Generational Marketing to Target Age GroupsOne Bank’s 80% Increase in NPS Key Trends & Strategies for Financial MarketingMark Arnold's Jour

Rebranding can open up a world of opportunity for your business, but there’s a lot behind it. It’s not just changing up the logo, your branding, or refreshing your name. For a truly successful rebrand, you need to figure out the right time for your company and the process behind it.That’s why we invited Jim Heininger, from Rebranding Experts, to explain the benefits behind rebranding, and how to do it properly. Jim also talks about how one company increased contact with prospects by 200% and increased their cross-selling opportunities through their rebrand.What You’ll Learn:The Biggest Mistakes in RebrandingRebranding a Talent Management Company Resulting in Increased Contact with Prospects by 200%The Aspirational Mindshift to Creating a Power RebrandWhen to Rebrand Your CompanyThe Reasons for a Rebrand VS RefreshThe Ultimate Process for RebrandingConnect with Jim:Rebranding ExpertsLinkedInResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your mar

Through the rise and success of TikTok marketing, it leaves everybody wondering what the next big opportunity will be to scale their brand. Shockingly, the opportunity is already here and it is one we’re all familiar with: YouTube. With YouTube Shorts entering the scene, as well as various other trends, YouTube’s growth is exploding. Join Ian Garlic on this episode of the Garlic Marketing Show as he discusses the current 6 YouTube trends that will benefit you and your business going into 2023.What You’ll Learn:6 of the Current Marketing Trends That Will Benefit YouThe Explosive Growth of YouTubeThe #1 YouTube Trend in 2023 The Powerful Combination with YouTube AdsYouTube’s Biggest Two-Fold Opportunity: YouTube ShortsHow to Improve Your Google Ranking with ShortsGoogle’s Huge Change That Affects MarketingThe Best Videos for YouTube’s Algorithm Build A Successful YouTube Channel Using TelevisionWhy 1 Million Subscribers Isn’t Always Great Zigging When They Zag: Paying Attention to Trends Resources:Connect with

Project management is essential to marketers because it enables them to manage their time and resources more efficiently. You'll be able to better manage projects by setting realistic deadlines, keeping track of all tasks and deliverables, and evaluating the results of your work so you can determine what went well and what needs improvement. On this week’s episode of the Garlic Marketing Show, we’re joined by Gray Mackenzie, Co-Founder of ZenPilot in discussing the importance of project management tools in the agency space.What You’ll Learn:WHY IS PROJECT MANAGEMENT SO IMPORTANT?SHOULD YOU CHARGE MORE FOR YOUR SERVICES?HOW TO MEASURE ROI FOR AN AGENCYTHE HARD DECISIONS MADE BY MARKETING MANAGERSTHE ULTIMATE GOAL OF PROJECT MANAGEMENTConnect with Gray:LinkedInZenPilotResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/pr

When dealing with marketing projects, you need to start with a plan and then work backwards from there. If you don’t have any money coming in, it may be difficult for you to budget effectively. Don’t want to end up with endless problems with your marketing campaign?Then stay tuned on this very special episode of the Garlic Marketing Show.We’re joined by Nikole MacKenzie, CEO and Founder of Momentum Accounting, in revealing the ultimate secret of running successful marketing campaigns without breaking the bank.What You’ll Learn:CAN SUCCESSFUL MARKETING PROJECTS BE BUDGET-FRIENDLY?HOW MUCH SHOULD YOU SPEND ON A MARKETING PROJECTHOW TO MAXIMIZE YOUR MARKETING BUDGETTHE PROFITABILITY OF MARKETING PROJECTSTHE AVERAGE COST OF MARKETING PROJECTSConnect with Nikole:LinkedInMomentum AccountingTwitterResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today wit

Both affiliate marketing and SEO are great ways to make money online, and they’re both useful for different reasons. Affiliate marketing is great if you have a lot of experience in your niche and can write well enough to make an impression on the reader.SEO is great if you have a smaller audience or if you just want an easier way to promote yourself. If you want to learn the secret to running successful affiliate programs, then stay tuned to this week's episode of the Garlic Marketing Show—Philip Hill, CEO of Pure Bred Marketing, unveils the secret to getting 28x on ROI.What You’ll Learn:3 PHASES OF GETTING SUCCESSINTRO TO DIRECT-TO-CONSUMER MARKETINGSETTING UP AFFILIATE MARKETINGHOW SEO PLAYS A BIG ROLE IN AFFILIATE MARKETINGHOW TO IDENTIFY THE RIGHT AFFILIATESConnect with Philip:LinkedInPurebred MarketingResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Tod

In the digital age, it's easy to forget about the importance of online forms. But they are fundamental to companies in many ways—and not just for simple data collection. Online forms are also crucial for marketing and sales teams, who often use them to collect customer information before starting the sales process.Join Chad Reid, VP of Marketing and Communications from Jotform, and Ian Garlic in unleashing the potential of online forms---only on the Garlic Marketing Show.What You’ll Learn:THE VERSATILITY OF ONLINE FORMSTHE IMPORTANCE OF HIGHLIGHTING BUSINESSESINTRO TO VIDEO CASE STUDIES FROM SURVEYS TO FEEDBACK: HOW TO USE ONLINE FORMSHOW USER STORIES IMPACT YOUConnect with Chad:LinkedInJotformResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more

In this episode of the Garlic Marketing Show, Omi Diaz-Cooper, CEO of Diaz & Cooper Advertising, joins us in revealing the secret to giving your audience the power to choose. From A/B testing to lead generation, we tackled them all.Learn industry secrets, insights, and more on this episode of Garlic Marketing Show.What You’ll Learn:MARKETING TOOL SETS: WHAT ARE THEY AND HOW DO THEY WORK?HOW TO MAKE YOUR BRAND MESSAGE POPINTRO TO GROWTH-DRIVEN DESIGN METHODOLOGYHOW LEAD MAGNETS WORKMARKETING’S BEST PRACTICESConnect with Omi:LinkedInDiaz & CooperTwitterResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Link building helps to increase the visibility of a website and ultimately drives more traffic, which leads to better conversion rates, more sales, and higher profits. SEO is also important because it ensures that the content on a website is optimized for search engine algorithms so that it appears in relevant searches. SEO and link building is essential to any effective digital marketing campaign.Want to stay on top of the game? These are your answers.This week on the Garlic Marketing Show, join Farzad Rashidi, CEO of Respona, and Ian in unveiling the biggest secrets in the link-building space.What You’ll Learn:Connect with Farzad:LinkedInTwitterWebsiteResponaResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Who knew link building is closer to networking than it seems?On this week’s episode of the Garlic Marketing Show, we’re diving deep into link building, backlinking, and creating informational content.From creating informational content to discussing backlinks, the CEO of LinkPitch, Aaron Anderson unveils his secrets in guaranteeing tripling organic clicks and views for his clients’ websites.What You’ll Learn:CONTENT MARKETING 101WHY LINK BUILDING IS CRUCIALINTRO TO BACKLINKING ORGANIC CONTENT MAKINGINFORMATIONAL CONTENT IS KINGConnect with Aaron:LinkedInLinkPitch.ioResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

When someone mentions e-commerce, what comes to your mind first?Maybe it’s Amazon, Shopify, or even a friend’s Etsy shop.The e-commerce industry is getting so big that it has its own ecosystem—from content creators to data analysts, everyone’s trying to ride the upward trend. This week on the Garlic Marketing Show, we’re joined by Brian Eberman, CEO of Zeenk, to give us insights on the industry that took the world by storm in recent years. Get to know everything from business strategizing to tiered audiences, only on the Garlic Marketing Show.What You’ll Learn:BUDGETING FOR MARKETINGGROWTH VS. PROFIT IN THE E-COMMERCE INDUSTRYSTRATEGIZING YOUR BUSINESSTARGETING THE RIGHT CUSTOMERMEASURING DIRECT-TO-CONSUMER SPEND EFFECT ON AMAZON SALESConnect with Brian:LinkedInZeenkResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to

On this week’s episode of the Garlic Marketing Show, we’re joined by Dan Coughlin, CEO of Get Hyped Media, to show us the best practices when it comes to influencer marketing.One of the many misconceptions about influencer marketing is that it’s easy—but in reality, it’s often not. If anything, influencer marketing companies that don't put in the hard work and effort will most likely fail.This week we'll learn more about this growing industry in the Garlic Marketing Show.What You’ll Learn:STUDYING YOUR AUDIENCEHOW TO MAXIMIZE INFLUENCER’S AUDIENCETHE MISTAKE OF RUSHING CONTENTWHAT IS AUDIENCE TARGETINGVIDEO CONTENT IS KINGWHEN TO TRUST DATA AND WHEN TO NOTConnect with Dan:LinkedInWebsiteResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

From closing client pitches with one question to showcasing just how important video testimonials are, this week’s episode of the Garlic Marketing Show will have you on the edge of your seat.We’re joined by Mitch Russo, CEO of MindfulGuidance, who turned his coaching business around with the concept of helping other entrepreneurs unlock their own potential.What You’ll Learn:Two Things Wrong with the Financial Advisory IndustryCreating a System for Managing Your MoneyThe Three Pillars of Wealth MasteryWhy Typical Financial Planning Does Not Work for Traditional EntrepreneursYour Best Wealth Creation Tool as a Business ownerThe Best Way to Build Value in Your BusinessConnect with Mitch:LinkedInWebsiteResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more informatio

Although not always the motive, of course, entrepreneurs want to generate wealth throughout their business endeavors. It allows them to pursue more projects and ideas as they grow their business. But it's not always that easy.On this episode of the Garlic Marketing Show, Jackson Milan, also known as The Wealth Mentor and CEO of Aureus Financial, explains his system for managing money. Jackson also dives into the three pillars of wealth and the three predictable assets you should be investing in.What You’ll Learn:Two Things Wrong with the Financial Advisory IndustryCreating a System for Managing Your MoneyThe Three Pillars of Wealth MasteryWhy Typical Financial Planning Does Not Work for Traditional EntrepreneursYour Best Wealth Creation Tool as a Business ownerThe Best Way to Build Value in Your BusinessConnect with Jackson:LinkedInFacebookAureus FinancialWealth Health CheckResources:Connect with IanDownload the Client JourneyMike Michalowicz's episodeSupercharge your marketing and grow your business wit

Cold outreach is here to STAY.Emailing prospects is an art of communicating with as many people as possible, hoping to build a connection. But what if I tell you that it’s MORE THAN THAT?On this episode of the Garlic Marketing Show, Jeremy Chatelaine, founder and CEO of QuickMail, lets us in on the secret of having a successful cold email outreach campaign.What You’ll Learn:How to do cold outreach the right wayThe NEW way of approaching cold outreachEmail marketing and the importance of refining your listsCold emails:  Is it too aggressive?Email Outreach: When should you follow up?Connect with Jeremy:Find Jeremy on LinkedIn!Work with Jeremy!Resources:Connect with IanDownload the Client JourneyMike Michalowicz's episodeSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Online reputation is EVERYTHING. When you’re a business owner, it’s crucial to know that YOU ARE MORE THAN YOUR BRAND. It’s about how your customers feel about you and how they see your business.This week on the Garlic Marketing Show, we’re joined by Chris Snellgrove, CEO of Reputation Sensei, who will be opening up the floor to discuss more about what makes a business thrive beyond the numbers and how to build up your online reputation. What You’ll Learn:Why Conversing with Customers is ImportantPoor Customer Service is a Silent KillerHow to Turn a Negative Review into a Positive ExperienceCUSTOMER SERVICE: Personality over skills?Knowing what your trust triggers areConnect with Chris:Find Chris Snellgrove on LinkedInWork with Reputation SenseiResources:Connect with IanDownload the Client JourneyMike Michalowicz's episodeSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.c

The lack of digital presence may cause even well-known brands to tank. Nowadays, digitally reconnecting with your audience is crucial.It’s a great way to let them know that, “Hey, we’re still here.”That is why on this episode of the Garlic Marketing Show, we have Ryan Christiansen, CEO and Co-Founder of Ntooitive Digital, to talk about just how important digital presence is.What You’ll Learn:Reconnecting Brands with Their AudienceWhy Leveraging Organic Marketing is ImportantSEO Can Be Your Best Friend—And Your Worst EnemyData’s Big Role in Creating ContentConnect with Ryan:Find Ryan Christiansen on LinkedInWork with Ntooitive DigitalResources:Connect with IanDownload the Client JourneyMike Michalowicz's episodeSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Being MEMORABLE and WELL-KNOWN has nothing to do with glitz and glamor. It’s about BUILDING A CONNECTION with your customers and clients.On this very special episode of the Garlic Marketing Show, join Ian Garlic in learning just how impactful stories are. We're covering everything from how to get your name out there, to making a lasting impression on potential clients.What You’ll Learn:The right way of letting people know your brandHow to successfully market yourself to clientsBranding Basics 101The Impact of Video TestimonialsMaking people remember YOUResources:Connect with IanDownload the Client JourneyMike Michalowicz's episodeSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Your stories of yourself can GREATLY affect your outlook in life.But what if I tell you that there are two sides to a story and that you can change how you live your life by switching your perspective on your story?On this episode of the Garlic Marketing Show, Lisa Bloom the founder of Story Coach teaches us the importance of stories in regard to how we live our lives.What You’ll Learn:The Truth is RELATIVEHow stories can change perspectivesThe human blockagesThe Inner and Outer StoryConnect with Lisa:Find Lisa on LinkedIn!Tell your story with LisaRead Lisa’s book: The Story AdvantageResources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.