Garlic Marketing Show

Hubspot is a tool that different forms of businesses can use in various ways to grow.But just as it has a lot of functions, it can also be overwhelming to get started with.That is why on this episode of the Garlic Marketing Show, we brought on a Hubspot Diamond Partner. Ronald Berry III, the CEO of FlyWheel Consultancy, formally known as Miller Creek Marketing, talks about his journey on how he grew his agency and many other businesses using Hubspot.What You’ll Learn:How HubSpot Helped Ronald Berry III Grow his AgencySetting Priorities: Where You Should StartPeople Should Focus Less on Marketing... Here’s WhyWhy Automation WILL Save Your BusinessThis is Where Most Business Owners FailConnect with Ronald:LinkedInWork with Ronald’s Team!Follow FlyWheel Consultancy on LinkedInResources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information

As you sit across the desk from your client in the middle of a sales pitch, it is common that salespeople tend to focus on closing the sale ASAP. Although this is intuitive, it may make you appear insincere and uninterested in your client’s actual needs. So how do you go around that?In this podcast, our host Ian Garlic and special guest Bob Burg, the author of the Go-Giver series, talked about their personal experience on switching from being a “Go-Getter” to a “Go-Giver” and how doing so helped them close more sales than ever!What You’ll Learn:How being a "Go-Giver" is the best sales tactic yetThe human nature of self-interestReprogramming your mind to be a Go-GiverWhat it means to be AUTHENTICConnect with Bob:Bob's LinkedInBob's WebsiteGo-GiverBuy the book here!Resources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

But thanks to this, our guest for this episode, Chris Geogan used his Engineer mindset and conditioning to grow a $3 Million company up to $10 Million in just a year!In this episode, you will learn the right mindset to succeed as a marketer, where to focus your hard-selling energy, Chris’ personal tips to set realistic expectations in marketing, and a whole lot more.What You’ll Learn:AIMING BIG isn’t always the best solution, and here’s why…ONE BIG MISTAKE marketers make that ends their careerHow an Engineer Grew a 3 Million Dollar company to 10 Million in a yearExpectations Vs Reality: Marketing expectations you need to REMEMBERCold, Warm, or Hot: Who should you sell to?Connect with Chris:LinkedInGet the growth you wantResources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

SEO can be a tedious topic to discuss. It’s one of the bloodiest parts of the marketing industry that many are still trying to figure out.To help us get a better grip of SEO, CEO and Founder of Verblio, Steve Pockross reveals his INSIDER DISCOVERIES on SEO as he worked with different agencies on his journey. What You’ll Learn:The BIG 4 Content Trends You Need to Do NOW!How To Win the SEO GameThe Right Mindset in SEOHow to Make Ends Meet: SEO and CONTENT QUALITYManaging 17,000 Content Pieces in JUST 3 MONTHS (How they did it)Bonus: Tips that Grew a Two-Million Dollar Company to Twelve-Million.Connect with Steve:Connect with Steve Pockross:Get Quality Written Blogs At ScaleListen to Steve’s PodcastsResources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Everyone is so busy trying to follow marketing trends that make them end up with the same “meh” results, when things could turn out a whole lot better! Learn how you could be different with this one advertising method with this episode’s special guest: Dynamic Marketing Consultant’s C.C.O Devin Herz, hosted by Ian Garlic!What You’ll Learn:The Coolest Way to Deliver Your Videos to  Your Perfect ClientsWhy Google Ads Might be A Little OverratedHow to Make Video Ads that Sell5X Your Closing Rate with This MethodWhy Video Brochures Should be Part of Your Marketing PlanConnect with Devin:FacebookWork with Devin’s Team!Get your custom video brochure here!Resources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

If you’re reading this, you’re probably aspiring to grow your YouTube channel! And I’m here to tell you that you’re in the right place.Our host, Ian Garlic has invited Youtuber and C.E.O. of Rockstar Communicator: Brenden Kumarasamy to teach us his unspoken YouTube growth techniques that you could use to grow your YouTube channel and scale your business!What You’ll Learn:Why your business should leverage on YouTube RIGHT NOWThe surefire way to achieve your YouTube SUCCESSAvoid these MISTAKES that will END your YouTube careerWhy YouTube should be the bottom of your funnel, and HOW to do itEffortlessly close more clients with this YouTube hackBONUS: Build THE network that gives you an R.O.I.Connect with Brenden:LinkedInLearn to be a Better SpeakerBrenden’s Youtube ChannelResources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

When it comes to scaling your business, marketing and sales must align but the trouble is the bigger you get, the further away they get from each other. Learn how to get your sales and marketing on the same page with Tal Klein, CMO of Relay Network. You’ll discover the BIG questions marketing should be asking sales and how to reverse engineer the sales funnel for marketing to help.What You’ll Learn:Why Most Marketing KPIs are BAD for Your BusinessThe Most Valuable Sales Data for Marketing that You Are NOT Paying Attention toThe Biggest Fallacy in SalesThe Two Versions of PowerPoints You Need to Make for Sales90% of the time your perception of who your prospect is, is wrongConnect with Tal:Relay NetworkLinkedInAmazonResources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Are you in the industrial space wondering why your website isn’t helping you achieve your business goals? For big brands, manufacturers, and industrial companies there are common mistakes made on their websites and key elements that they need on their homepages. Ian Garlic talks to Darren Fox, the President of Idea Marketing, about the tried and true content manufacturers and industrial companies need on their sites. In this episode, discover how to use your website to recruit, test, hire, and inspire new employees.What You’ll Learn:Key Elements Big Brands Need on a Homepage in 2022The Biggest Mistakes Made on Homepages in 2022What is the second most used page on a website?Tried and True Content Manufacturers and Industrial Companies Need on Their SitesUsing Your Website to Recruit, Test, Hire, and Inspire New EmployeesConnect with Darren:LinkedInIdea MarketingResources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsS

For many agency owners, it can be hard to become comfortable with delegating out important tasks and responsibilities to your team. As the owner, you’ve played a hand in every decision, but as your agency grows you need to learn that it is okay to trust your team and allow them to handle tasks on their own. Rich Brooks, the President of Flyte New Media and the Founder of the Agents of Change Podcast, discusses his own successes with delegation in his agency. Discover the keys to the success of an agency and the two biggest agency complaints that Rich overcame.What You’ll Learn:Developing a Comfort in DelegatingThe Meme That Created Issues for RichFinding the Digital Marketing Training that WorksThe Keys to the Success of an AgencyHow Rich Overcame The Two Biggest Complaints with AgencyConnect with Rich:LinkedInAgents of Change PodcastResources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Cha

Welcome to season 5 of the Garlic Marketing Show! In this season, we’re really going to be focusing on stories. The success stories from other agencies, the tips that have been working for them right now, what isn’t working, and the videos that can bring your business results. Prepare yourself for a season packed full of great guests, great stories, and great tips that you can incorporate into your strategies today!Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

In this final episode of season 4 for the Garlic Marketing Show, Ian Garlic is joined with Jeremy Weisz, the Co-Founder of Rise25, to discuss some of the greatest lessons learned and tactics discussed throughout the season. From strategic partnerships for digital agencies to the ultimate strategies for implementing EOS, this season has had a massive amount of marketing tips for every business and industry.What You’ll Learn:Strategic Partnerships for Digital AgenciesThe Ultimate Guide to Successful Project ManagementHow to Run a Great e-Commerce Offer CampaignAdding Services or Products to Your Business Using White Label ImplementationHow to Grow Over a $20 Million Exit Using a Pay Per Lead ModelThe Ultimate Business Holiday Gift Guide3 Fundamentals to Building a Thriving CommunityThe Massive Business Opportunities in PodcastingThe Ultimate Strategies for Implementing EOSConnect with Jeremy:LinkedInRise 25Resources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See

As the world of digital marketing constantly evolves, it can be hard to get your business in front of the competition. Ian Garlic talks to Jared Loftus, the strategic advisor at Rasa.io, discusses one of the most powerful tools every business needs to be using, email marketing. He explains the AI technology that can allow you to create email content individually for each contact on your email list. Discover how you can increase your email open rates with video and the best strategies to keep your list engaged.What You’ll Learn:How Often You Should Be Sending Emails to Your ListThe AI Technology That Individualizes Email Content for Each ContactHow to Create Ongoing Business Relationships Through EmailIncrease Your Email Open Rates with VideoThe Importance of Specificity in Your Email CopywritingThe Best Strategy to Promote Your Podcast Through EmailEmail Story: Why Jared Would Get Blamed for LSU’s Game LossesConnect with Jared:LinkedInRasa.ioSign up for Jared’s newsletter!Resources:Connect with IanBook a Disc

Trying to get an edge on competitors as a marketing agency can be challenging without the proper strategies in place. Trying to stay above the competition while also working in a space with a lot of regulations and stigmas, such as the cannabis industry, adds a whole new level of challenges. Ian Garlic talks to Dan Serard, from Cannabis Creative, about overcoming regulations and creating a successful SEO model within the cannabis space. Discover the keys to creating an effective social media campaign, and how one client was able to attribute over a million dollars to ad campaigns.What You’ll Learn:Overcoming Regulations in Cannabis MarketingFiguring Out the SEO Model for the Cannabis IndustryProfiting Over a Million Dollars of Revenue Through Ad CampaignsHow to Create a Successful Cannabis BrandThe Critical Platforms to Get Your Message OutThe Keys to Creating an Effective Social Media CampaignHow Hashtag Strategies Build Your Follower CountConnect with Dan:LinkedInInstagramCannabis CreativeResources:Connect

The bigger your business gets and the more clients you acquire, the harder it can get to keep up with your client’s needs. In this episode, Ian Garlic talks to Brad Farris who explains how you can grow your revenue by having a fewer number of clients.  If you’re interested in selling your agency or business, discover how to figure out the cost of your company. Brad also explains how you can get people to pay the most using case stories. What You’ll Learn:What People Care About in Buying BusinessesWhy Agencies Are “Hard” to Buy/SellHow to Figure Out the Cost of Your AgencyIdentifying Your PERFECT Client with One QuestionThe BIGGEST Thing Holding Back Digital Agency GrowthHow Brad is Charging Top Dollar for His High Ticket CoachingHow Case Stories Get People to Pay the MostHow to Optimize Your Business for Your LifeMarketing a High-Profit, High-Market BusinessThe Best Way to Have a High Value Conversations Connect with Brad:LinkedInAnchor AdvisorsAssessment: What Phase of Business Are You In?Resources

In a world where digital marketing is becoming more and more critical for the success of your business or agency, having an effective content strategy is key. Ian Garlic talks to Tyler Lane, Founder of Session Interactive, about his keys to creating and restructuring great content. Tyler discusses what KPIs you should be tracking as well as how to break down your content priorities. Discover his best tips for incorporating videos into all of your content.What You’ll Learn:The Most Common Errors People Make in Their ContentThe Two Main Goals to Structure a Strategy AroundOut-Of-The-Box KPIs That You Should Be TrackingThe Three Main Buckets for Content RegenerationThe Ultimate Priority Breakdown to Adjust Your Strategy Key Factors to Setting Up Google Analytics ProperlyIncorporating Video into the Content StructureConnect with Tyler:LinkedInTwitterSession InteractiveResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and o

Do you have a new product, but aren’t sure how to begin launching and promoting it? Are you ready to give up after a failed launch? Ian Garlic talks to Jon LaClare, the Founder and CEO Of Harvest Growth, about his own successes with infomercials, most notably OxiClean. Jon discusses OxiClean’s secrets for success, the simple 2-minute infomercial structure that works, and how to build credibility fast. In this episode, discover the perfect launch process for your new products.What You’ll Learn:Launching his career with OxiCleanBilly Mays' Secret for Success with OxiCleanThe Simple 2-Minute Style That Stills Works in InfomercialsHow to Build Credibility FastThe Power of the Irresistible OfferHow to Create an Amazing Call To Action in Online InfomercialsThe Perfect Launch Process for Your New ProductThe Magic Questions to Truly Test PricingThe Three Legs of a Great Infomercial CampaignHow to Scale Infomercials DigitallyThe Biggest Mistakes in InfomercialsConnect with Jon:LinkedInHarvest GrowthResources:Connect w

For many small businesses, it can be frustrating figuring out an effective marketing strategy that you are able to afford. Luckily, experts like John Jantsch are able to discuss what they’ve learned, what’s valuable, and what isn’t. Ian Garlic talks to John Jantsch about “The Ultimate Marketing Engine” and the huge opportunities that are currently present in the marketing community. John discusses the dangers of skipping to buy and what differentiates businesses that thrived and businesses that died. What You’ll Learn:The Biggest Frustration of Small Business MarketingHow to Analyze PlatformsFundamentals Working RIGHT NOW in MarketingKilling the Marketing Funnel and Choosing the Marketing Hourglass7 Behaviors People Want on the Customer JourneyThe Dangers of Skipping to “Buy”The Customer Success Tracking ToolThe Ultimate SEO Tip for BacklinksConnect with John:LinkedInDuct Tape MarketingPodcastPodcast BookersResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Cha

When you’re aiming to have your business be acquired, there is a marketing strategy that goes behind it. Ian Garlic talks to Ashley McManus, an expert who helped Affectiva be acquired for $76.5 million. Together, they discuss the differences and similarities between B2B and B2C marketing. Ashley also discusses how podcasts lead to acquisition and where to get started with B2B startup marketing. What You’ll Learn:B2B and B2C Marketing: The Differences and SimilaritiesTranslating Science and Technology into Product MarketingMarketing Strategies for Startups that Need Funding and Product GoalsUsing a PR Agency to Measure SuccessRepurposing Emotion AI SummitHow Podcasts Lead to AcquisitionWhere to Get Started with B2B Startup MarketingUsing Customer Stories When Customers Want to Be AnonymousConnect with Ashley:Ashley McManusLinkedInResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Many times entrepreneurs and CEOs end up putting in extra hours into their businesses. They can hardly put down their phone, much less enjoy the work life balance they had hoped to achieve. Ian Garlic talks to Matt Johnson, the Founder and CEO of Pursuing Results, who explains how he was able to offload his own plate and get to a point where his business runs successfully with him only working a few hours a week. He also discusses how he’s able to generate 6-figures from his podcast and the metrics he uses to 10x his podcast’s results. What You’ll Learn:How to Offload Everything on Your PlateRunning a Successful Business by Working a Few Hours a WeekHow Matt Generate 6-Figures in Passive Income from a Real Estate PodcastThe Most Effective Podcast Growth StrategyThe Value of Being MicroFamousThe Metrics Used to Get 10x Results for His PodcastsThe Two Questions to Make Sure You Are SuccessfulBecome the MOST Valuable Person with This Question on Your PodcastConnect with Matt:LinkedInPursuing ResultsGet Micr

For a B2B SaaS company, it can be difficult to create an effective lead generation strategy. Maybe your business gets fast leads at first, but they falter over time. Maybe you’re hardly making sales to begin with. Ian Garlic talks to Ken Marshall, the Chief Growth Officer at RevenueZen, about how to get a free SEO strategy for your B2B SaaS.  Ken discusses his LinkedIn strategy and how to become a thought leader in your industry on the platform. You’ll also discover the ultimate 15-Point Keyword Mapping Strategy.What You’ll Learn:How to Get Leads Quickly and Then Over TimeCreating a B2B SaaS Inbound StrategyWhat Happens When Inbound Leads Don’t ConvertThe Trend Killing Outbound Sales in B2B SaaSHow to be a Thought Leader for Your Business on LinkedInThe Problem with Your LinkedIn Messaging StrategyHow to do Keyword Research for a B2B SaaS CompanyUltimate 15-Point Keyword Mapping StrategySimple Strategy to Optimize Your Landing PagesConnect with Ken:RevenueZenLinkedInResources:Google Search ConsoleGoogle