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The iOS update is coming and all we can do as marketers is prepare as much as possible for it. In this episode, founder of Wicked Reports Scott DesGrosseilliers is giving us more information on what to expect with the new Apple iOS update. Scott talks about what the difference will be between first-party data and third-party data, what the real benefit of all of this is for Apple, and a solution (from a tracking perspective) to avoid third-party data through iOS. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 Wicked Reports PlusThis Zapier Facebook Lead Ads Integrations Apple App Tracking Transparency  How Apple’s iOS 14 Release May Affect Your Ads | Facebook App Store User Privacy and Data Use Apple Facebook Tracking Notification Follow The Money: How Marketing Attribution Gives You a Strategic Edge 1st Party Data, 2nd Party Data, 3rd Party Data: What Does It All Mean? What is an API? Are you prepared for iOS14? Quiz Wicked Reports Website Free Masterclass: Ad Attribution and ROAS Optimizati