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This is Part 2 of our Q&A with Ralph and Molly! In this episode, our hosts, and marketing geniuses, answer your questions via Molly’s Facebook group. Ralph and Molly talk about why you should focus just as much on your objective as your hook and creatives, Instagram’s like-removal test, and how they use campaign budget optimization (CBO). IN THIS EPISODE YOU’LL LEARN: Why to use catalog sales and conversion objectives at every level of your funnel Ralph & Molly’s take on Instagram’s like-removal test The recommendation of 3–6 ad sets and 2–6 live ads/ad set when using CBO How to use broad targeting on Facebook to find your audience in Australia Ralph & Molly’s meditation, exercise, and supplement routines LINKS AND RESOURCES MENTIONED IN THIS EPISODE: BOOM! Presell Article  About Campaign Budget Optimization Omvana Meditation App HPX Optimized Marie Forleo Gabby Bernstein Tier 11 Open Jobs Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Episode 145: How to Amplify Your