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Synopsis

Is it too late to start a YouTube channel in 2019? Today’s guest, Sunny Lenarduzzi, is here to assure us that it’s not too late, and there is plenty of opportunity to grow a personal brand and capitalize off of social media. Sunny uses Molly as her guinea pig to show us how to start a personal brand from the ground up. Sunny shares her YouTube secrets, including how changing a video title helped her client reach 6 million views, the 2 types of calls to action to place in each video, and how to get YouTube to place your video in their algorithm. IN THIS EPISODE YOU’LL LEARN: How Sunny’s weekly video content strategy organically grew her brand and positioned her as a social media marketing expert with over 3 million views Sunny’s 4-Step YouTube Process—Research, Structure, Optimization, and Distribution The Hot Script Formula of viral YouTube videos—Hook, Outcome, and Testimonial LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Boss YouTube Channel Checklist Sunny’s Website Sunny on LinkedIn Sunny on YouTube