Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

How We Got a 22% Drop in CPA & a 50% Increase in New Donors Using Content First

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Synopsis

In this episode of Perpetual Traffic, Ralph and guest Kobi Topaz explore the strategies for optimizing conversions in blog posts by combining content and pitch effectively. They discuss the various objectives for meta platforms and the importance of high-quality content and long-term content strategies. The hosts also address challenges related to policy issues with Meta and Google. The episode offers valuable insights on integrating blog and platform campaigns, selecting the appropriate campaign objective for video content promotion on Facebook, and providing value to warm audiences to boost sales. It's a must-listen for marketers looking to enhance their conversion optimization strategies.In This Episode, You'll Learn:00:00:00 Perpetual Traffic Podcast: Insights with Ralph Burns and Kobi Topaz00:01:12 Embracing Family Life: A New Perspective on Success00:06:45 Content Marketing Success: Boosting Donations and Reducing CPA for Charities00:10:56 Navigating the Customer Journey in E-commerce00:12:03 Beyond Con