Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

In this episode of Perpetual Traffic, Ralph and Kasim discusses the impact of Google's use of AI in delivering content and answers to users. They highlight the potential consequences for content creators if Google begins using their own AI to deliver course content, potentially leading to a decline in content creation. They also raises the possibility of society moving towards a limited amount of publicly available open source knowledge. They mention Google's plans to deliver answers in a conversational manner, with ads embedded in context, aligning with the user experience. The focus is on creating granular, product-led content that guides users towards informed decision-making. They acknowledge that relying solely on informational searches for traffic may become less effective as Q&A sites and chatbots gain prominence in answering user queries. Chapters:00:00:00 - Finding Hope in Challenging Times00:03:08 - The Evolution of Innovation: Chat GPT is Just the Beginning00:06:37 - Unlocking the Power of Sear