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“The ACC Model” Case Study: How to Scale Your Meta Ads Using Google Performance Max

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Synopsis

We explore the power of purpose-driven businesses and the impact they can have on achieving a vision. From nostalgia for roll-up car windows to case studies on making impactful statements with Google, we dive into the importance of content-rich websites in slipper marketing and expanding audience reach beyond conversion campaigns. We also discuss integrating signals for advanced marketing strategies and the lengthy path to purchase, offering insights from real case studies. Plus, we explore successful models for digital product companies, building a community, and offering additional services.Chapters:00:00:00 Kicking Off: Appreciating Our Audience00:05:44 Unlocking Business Impact: The "Why" Behind Your Company's Vision00:07:33 Generational Identity & Purpose in Today's Digital Workspace00:15:13 URL Optimization: Boosting Conversions in the Credit Sector00:19:29 Cross-platform Campaigns: Drawing from Performance Data00:22:06 Harnessing User Analytics for Streamlined Content Creation00:27:14 December Mark