Corporate Warrior: High Intensity Training And Hit Business

428 - Unlocking Synergy or Sowing Confusion: The Risks and Rewards of Adding HIT to Your Health Business with Luke Carlson

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Synopsis

If you already own a Health or Fitness Business, should you add High-Intensity Training to it (if you haven't already?)  To some, this might sound like a no-brainer (or at minimum a really good idea). But are there any legitimate risks, beyond the obvious rewards of offering HIT to your clients? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you're thinking about introducing HIT into your Fitness Business, such as how to make it a good fit, creating synergies with your existing business, billing and pricing for training sessions, being competitive in a crowded market (even with larger health clubs), and how you can diversify your fitness business and unlock even more success using High-Intensity Training.  ***