Ben Greenfield Fitness: Diet, Fat Loss And Performance

https://bengreenfieldfitness.com/coffeepodcast My guest on today's podcast is one fascinating dude. His name is Andrew Salisbury, and originally (after setting the world record for the world's longest bungee jump), he founded Corsidian, which grew to be the largest provider of call center software in Latin America. After Corsidian installations in 13 countries and offices in 5, Andrew sold the company in 2011.  He then turned to coffee. It was clear to Andrew that coffee had tremendous health benefits, and decided to work with the best in defining what makes coffee so good for you, and to figure out how to get rid of notorious bad stuff in coffee such as pesticides, yeast, mold and a series of flavor imperfections.  He worked with a Professor named Adriana Farah for over 18 months to lab test coffees and to figure out how to source the right beans, with no consideration for cost and convenience, with the correct roast curve, organic source and freshness. He then validated his coffee against 49 of the most pop