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Why I Cut Almost ½ My Email List (don’t make this mistake)
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:20:26
- More information
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Synopsis
We’ve all heard “the money is in the list”, right?Well I made a BIG mistake with my email list recently.You see, I removed almost half of the people from it a couple weeks ago.Yep, you read that right -- I cut almost HALF.That wasn’t my mistake, though. Removing people from my email list was completely intentional. I wanted to get people off there who weren’t engaged in my emails.We identified those on my list who hadn’t engaged in any of my emails (opened/clicked) in the last 90 days.And this is where I made the big mistake and where I want to make sure you don’t make the same mistake I did…On Today’s Show You’ll Learn:How we ran this group through a re-engagement email sequence -- 4 emails over 2 weeks -- offering them free content to see if they would again engage with my emails. Within these emails we were looking to segment people into one of three groups.When I added up the non-engagers + opt-outs + hard-bounces, it was a lot of people.Starting a new year is the perfect time to clean your list -- esp