Bu With Declan Edwards

It’s one thing to communicate your organisation’s goals it’s another to make your team care about them.In this episode, we explore what it really takes to gain genuine buy-in from your people. Not through cheesy gimmicks or corporate jargon, but by making meaning matter. Because let’s be honest, most teams don’t wake up excited about "quarterly KPIs"… but they do care about purpose, autonomy, belonging, and impact.Drawing from positive psychology, workplace culture research, and years of real-world coaching, we break down:✅ Why logic alone doesn’t create buy-in — and what actually does ✅ The crucial link between team engagement and personal meaning ✅ How to connect your business goals to what actually matters to your people ✅ Why care, trust, and authenticity beat strategy decks every time ✅ What not to do if you want people to rally behind a vision (spoiler: don’t just rebrand a boring task) ✅ Tangible ways to inspire intrinsic motivation and lead with purposeThis one’s for leaders, emerging leader