The Private Label Movement

Jon MacDonald is the President and Founder of The Good, the most trusted e-commerce conversion rate and customer experience optimization advisory company. They started about ten years ago. When they first built the company, they focused mainly on e-commerce development. "Bringing your consumer into the process is extremely important because they are the ones who are doing the research." - Jon MacDonald Origin of The Good They built e-commerce sites for brands that wanted their own channel for sales online. They discovered a lot of things along the way. First of all, development was becoming and has become a commodity. Everyone can find a developer or a shop that will build their e-commerce site. Some of the more popular platforms include Shopify and BigCommerce who do not require a lot of development skills to at least get something set up. Jon MacDonald Becoming Different In order to set them apart from everyone else, The Good offered a three-month optimization engagement after launching sites