The Private Label Movement

Jordan Rolband is the Co-Founder and President of DFO Global Performance Commerce. A certified performance marketing expert, he shares with us today how he blew up his marketing agency with eight global offices and over 200 employees. Jordan Rolband - A Love for Marketing Fifteen years ago, Jordan was in a completely different place. He started his career in finance and quickly learned that the industry wasn’t for him. Not to mention that he didn't want to dress up every day. He worked as a partner at a company and couldn't focus on the business. Jordan didn’t have a real interest in becoming a high-level sales guy or managing the sales team. All he wanted to do was market. Lead Generation through Microsites Jordan then started to build microsites in 2005-2006. These sites catered for mortgages and loan consolidation. With the help of Google AdWords, they were able to scale up different campaigns. They also utilized some of the leads they were generating for their own business. Jordan discov