The Private Label Movement

Today, Patrick Tedjamulia shares the story of how he founded and became the CEO of Videopeel, a video review platform. He talks about his love for customer insights, which led him to discover the true value of videos in advertising. Consumers First Thinking Before his venture into Facebook and Google, Patrick worked in brand management. His initial training for his career had been about consumer packaged goods. He was trained in marketing by Procter & Gamble with a consumer’s boss thinking. “It's all about first understanding who your consumer really was, stepping into the shoes of the consumer. That’s been my love and my passion.” - Patrick Tedjamulia Patrick then went to MBA school in Duke University to further his education in consumer insights and research. Facebook and Google Advertising Patrick’s formal training and education in understanding consumers eventually helped him as he worked at Facebook and Google. “As I started helping them build their advertising tools, I had to unders