Pro Av By Marketscale

“Digital transformation” is on the tip of everyone’s tongue as the technology revolution continues to change society at large. So what does this buzzword mean? Guest Chris Devlin, president of Omnivex, unpacks and defines the jargon for listeners on Marketscale’s Pro AV podcast, explaining how the concept benefits businesses as well as consumers. To explain the holistic idea of digital transformation, Devlin quotes MIT researcher, George Wesman. “Digital transformation is a radical rethinking of how an organization uses technology, people, and process to fundamentally change business performance," he said. Hospitals, airports, malls, restaurants, and major corporations are all undergoing digital transformations on complex levels. The biggest change is the merging and collaboration between departments as digital transformation filters throughout an agency. Devlin emphasizes this by pointing out how boards of directors are in desperate need of IT experts to oversee the digital big picture. In a fast-paced