Pro Av By Marketscale

Today's featured Job is from Bluewater Technologies. Bluewater is the only woman-owned business of its kind, operating four industry-leading business units that support sensory storytelling through digital & physical canvases. Bluewater is looking to hire a Production Coordinator in their Southfield, Michigan office. This position is responsible for working with their Production Lead and Technical director to coordinate logistics on their production tours.General responsibilities include: Scheduling and managing travel for production crew (Flights, Hotel, Ground Transportation) Scheduling meals and catering for tour crew production days Assist in managing and updating production crew schedules Assist in scheduling local labor for each show Schedule venue heavy machinery (For lifts, scissor lifts, boom lifts, and generators) for each show Manage all paperwork for crew, labor, rentals for each show site Assist Account Director and Manager with paperwork for closing out each show Manage any productio

The “diligence” in “due diligence” is one of the most crucial aspects of signage, especially when dealing with multiple municipalities. On this episode of MarketScale’s Pro A/V podcast, Courtney McDaniel, Director of Client Services for Kieffer | Starlite, sat down with Sean Heath to discuss the fact that a quick and thorough start to a permitting process can help with the unavoidable wait that follows. In today’s fast-paced environment, clients can get ahead of themselves when pursuing their signage goals. A recent situation demonstrates the need for information before beginning construction, McDaniel said. “What they did not know, what they did not ask before going into construction, was that the roof line comes into play for this city and their signage could not go above their roof line.” The value a signage expert provides is quite substantial, explained McDaniel. “With our expertise, in terms of city codes, and also, taking it a step further, with our manufacturing and installation logistics, we can exec

“Digital transformation” is on the tip of everyone’s tongue as the technology revolution continues to change society at large. So what does this buzzword mean? Guest Chris Devlin, president of Omnivex, unpacks and defines the jargon for listeners on Marketscale’s Pro AV podcast, explaining how the concept benefits businesses as well as consumers. To explain the holistic idea of digital transformation, Devlin quotes MIT researcher, George Wesman. “Digital transformation is a radical rethinking of how an organization uses technology, people, and process to fundamentally change business performance," he said. Hospitals, airports, malls, restaurants, and major corporations are all undergoing digital transformations on complex levels. The biggest change is the merging and collaboration between departments as digital transformation filters throughout an agency. Devlin emphasizes this by pointing out how boards of directors are in desperate need of IT experts to oversee the digital big picture. In a fast-paced

Designing today's digital signage is more than thinking about filling the screen. It's about the how and why of the information and data being presented. (And actually, don't fill the screen. White space is your friend.) Today on the Pro AV Podcast, host Shelby Skrhak sat down with digital designer Rich Archer for a nuts and bolts discussion about the philosophy of design and how data makes the difference in effective and good-looking digital signage. Archer joined the design team at Omnivex three years ago, after spending two decades in design, marketing, and communications. With an educational background in architecture and experience in graphic design, Archer saw an interesting intersection of two schools of design thought coming together in digital signage. "I don't think I could find a better merge of data and design than digital signage with the applications of it we build here at Omnivex," Archer said. Archer uses this blend to influence his design approach and offers tips for doing the same. "Thinking

Do you remember when companies thought posting on social media was optional? Now it's nearly the same thing with digital content and digital display managers. Digital signage has matured to the extent that companies need ongoing support for their display technology and content needs. "Digital Signage as a Service" is helping small and mid-sized businesses conquer this skillset. On this episode of the Marketscale Pro AV Podcast, host Shelby Skrhak sat down with two experts from industry leader Diversified, which recently launched its DSaaS called FocalPoint: Jay Leedy, Director of Business Development, and Kenneth Flemm, product owner of FocalPoint. With the expansive technology and tools available for digital signage content, the possibilities are often limited by a company's time and expertise they can devote. "In many cases, customers either under-considered or had no budget allocated to content management," Leedy said. "So we had a number of customers who intended to do it themselves but grew to learn eith

In the AV industry, consumers are looking for fully-immersive experiences that drive content in a big way. But to really capture the experience-driven demands of the consumer, stunning visuals are only half of the equation -- quality sound is having to do a lot of the heavy lifting for full immersion. On this new episode of the Pro AV Podcast brought to you by MarketScale, host Daniel Litwin digs into the power that speaker technology can have on end-user engagement with Dave Howden, Applications Engineering Manager for the Large Venues Group of Community Professional Loudspeakers, a Biamp company. "Gone are the days are having just some upbeat background music in a retail location or shopping complex," Howden said. "Today's consumers are used to being engaged with audio and video content all the time, as well as on the go. " While consumers expect a seamless immersive experience in the audience, end-users also expect a seamless operating experience behind the scenes. "End users are no longer thinking about a

Neon signs conjure images of days past at illuminated drive-in restaurants glowing orange, red, and blue, but many people don't realize most all modern signage uses neon. On this episode of the MarketScale Pro AV Podcast, host Chris Reeves sat down with Rob Fehlman, Director of National Service of Kieffer | Starlite to discuss changes he's seen in his 15 years in the industry and what's next for signage. Kieffer | Starlite is a national sign company that specializes in manufacturing, service, and installation since 1956. In addition to sign installation and repairs for retail and hospitality industries, they do building and parking lot lighting, an essential function for public safety. Today, the Texas-based company has evolved to include LED reader boards. "When I started here, it was neon exclusively," Fehlman said. "The industry has made a lot of leaps and changes from there, using incandescent bulbs to doing chasing signs... From neon to LED lighting. from incandescent to full color HD displays. It's incr