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About "The Knack: How Street-Smart Entrepeneurs Learn to Handle Whatever Comes Up"People starting out in business tend to seek step-by-step formulas or specific rules for success, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. He calls it "the knack," and it has made all the difference to the eight successful start-ups of his career.Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges and show readers how to apply "the knack" to their own businesses.About Norm BrodskyNORM BRODSKY had already launched seven successful businesses—including a three-time Inc. 500 company—by the time he began writing the Street Smarts