Corporate Warrior: High Intensity Training And Hit Business

#33: Mark Sisson on High Intensity Strength Training, Sprinting, Legumes, and How to Build a Mega Brand

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Synopsis

Health and fitness expert, and former elite endurance athlete, Mark Sisson (@Mark_Sisson) is the bestselling author of The Primal Blueprint and one of the leading voices of the Evolutionary Health Movement. His blog, MarksDailyApple.com (over 1m visits per month), has paved the way for Primal enthusiasts to challenge conventional wisdom’s diet and exercise principles and take personal responsibility for their health and well-being. Mark’s efforts to promote primal living extend to a line of nutritional supplements, a book publishing company, a Primal Kitchen line with healthy mayonnaise, salad dressing, meal replacement and energy bar, and a healthy functional foods, and a burgeoning Primal Kitchen fast casual restaurant chain. Mark is a former elite endurance athlete, with a 2:18 marathon and a 4th place Hawaii Ironman finish. His new book Primal Endurance applies the primal eating and lifestyle principles to the challenge of endurance training—helping athletes overcome the common conditions of burnout and