Optimize With Brian Johnson | More Wisdom In Less Time

+1: #785 WD-Optimizing40

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Synopsis

A couple +1s ago, we hung out with a world-class Ferrari pit stop crew and took a moment to celebrate all the people in OUR pit stop crews while committing to stepping up our pit crew games for those we’re blessed to serve.   Today I want to talk about WD-40.   I’ve actually been meaning to talk about it for awhile and Today seems like a good day.    Of course, I have no idea if pit stop crews use WD-40 (I’m pretty sure the Ferrari guys don’t—lol) but it seems like a good opportunity to slip in a fun story so here we are.   WD-40.   For those who may not be familiar with the super-lubricating product, Wikipedia tells us that “WD-40 is the trademark name of a penetrating oil and water-displacing spray. The spray is manufactured by the WD-40 Company based in San Diego, California.”   But that’s not the point of Today’s +1.   I want to talk about the origin story for WD-40.   Pop quiz: Do you know how they came up with that name?   Well, on the company’s web site they tell us: “WD-40® literally sta