Optimize With Brian Johnson | More Wisdom In Less Time

Dan Pink tells us that To Sell Is Human.   Although only 1 in 9 Americans is technically in sales, he says that the other 8 in 9 spend a ton of their time in “non-sales selling.” In fact, the research he commissioned shows that we spend around 40% (!) of our time (or 24 minutes out of every working hour!) trying to move people to do things—whether that’s pitching an idea to colleagues or trying to change someone’s behavior.   (That’s, obviously a lot. And, being good at that is, obviously, important to our professional and personal success.)   Then there’s the personal time we spend “selling”/”moving” others—from selling our kids on a philosophical idea (“mistakes are awesome!”) or your spouse on how to Optimize your nutrition (“sugar isn’t awesome!”).   In that context, he tells us we need some new ABCs of selling. As you may know, the “ABCs” of the old-school, hard-core sales approach are “Always be closing.”    That, to say the least, is not where it’s at. Now? Now, Dan says, it’s