Optimize With Brian Johnson | More Wisdom In Less Time

We’re on a roll with the whole “embrace challenges on your epic quest!” theme so how about one more +1 on the subject? Malcolm Gladwell wrote a great book called David and Goliath in which he walks us through some fascinating stories that demonstrate the fact that sometimes what we perceive to be our greatest weaknesses can actually be turned into our greatest strengths. Scientists call these “desirable difficulties.” Imagine that, difficulties that are desirable. Like what? Well, how about a girl’s basketball team packed with kids with no experience playing basketball and, therefore, no traditional talent. Oh, and the head coach knows nothing about basketball. That’s a weakness right? Sure, but what if they turned that weakness into an asset? That’s what one team Gladwell features did. They decided to break all the rules and simply HUSTLE more than anyone else by running a full-court press all game. (Hah.) Which worked. It so disoriented their competitors who were used to people playing by traditional